Compare

3 brands side-by-side

Compare up to 4 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

Brand	DBelow Average MHO Hotels Lodging Remove	FBottom Quintile The Red Collection Lodging Remove	ATop Quintile Econo Lodge Lodging Remove
Vitals
Investment range	$72K – $1.2M	$221K – $1.6M	$175K – $955K
Liquid capital	$50K – $300K	$112K – $154K	$25K – $60K
Franchise fee	$10K	$35K	$30K
Royalty rate	N/A	4.5%	5.0%
Ad fund rate	5.0%	3.0%	3.5%
Performance
Avg gross sales	N/A	N/A	N/A
Median gross sales	N/A	N/A	N/A
Avg owner earnings Metric varies by brand. Check type below	N/A	N/A	N/A
Earnings metric	Not classified	Not classified	Not classified
Risk
Rating	DBelow Average	FBottom Quintile	ATop Quintile
Risk score	75 / 100	100 / 100	38 / 100
SBA charge-off rate	N/A	N/A	1.1%
SBA loans on record	4	N/A	121
Scale
Total units	4	5	677
Net change (latest yr)	N/A	N/A	N/A
Turnover rate	0.0%	20.0%	8.0%
Contract
Initial term (years)	10	20	20
Renewal term (years)	5	10	N/A
Initial training (hrs)	58	44	79
Contacts
Franchisee phones	2	11	100