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FranchiseVerdict

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2 brands side-by-side

Compare up to 4 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

Brand
Hertz logoFBottom Quintile
Hertz
Automotive
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Thrifty logoATop Quintile
Thrifty
Automotive
Remove
Vitals
Investment range
$879K – $16.2M
$879K – $16.2M
Liquid capital
$20K – $50K
$20K – $500K
Franchise fee
$25K
$25K
Royalty rate
7.0%
6.0%
Ad fund rate
N/A
2.0%
Performance
Avg gross sales
N/A
N/A
Median gross sales
N/A
N/A
Avg owner earnings
Metric varies by brand. Check type below
N/A
N/A
Earnings metric
Not classified
Not classified
Risk
Rating
FBottom Quintile
ATop Quintile
Risk score
90 / 100
40 / 100
SBA charge-off rate
100.0%
N/A
SBA loans on record
1
32
Scale
Total units
2,946
302
Net change (latest yr)
N/A
N/A
Turnover rate
0.8%
0.3%
Contract
Initial term (years)
5
5
Renewal term (years)
5
5
Initial training (hrs)
69
74
Contacts
Franchisee phones
4
32

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