Bottom line
- Total investment $879K – $16.2M including a $25K franchise fee, 6.0% ongoing royalty.
- No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
- Rated MODERATE with a risk score of 64/100. SBA loan default rate of 0.0% across 32 loans (below the industry average).
- 22 litigation matters disclosed in Item 3 — higher than typical. Review the summary for patterns (franchisor-initiated vs. franchisee-initiated).
Item 1 · who you're contracting with
The Franchisor
Yale framework · single-unit ROIC
Returns Analysis
Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.
The model · Yale framework
What would one Thrifty unit return on the cash you put in?
Unlevered ROIC · per unit
1%
Below typical band (30–60%)
Overview
About
Thrifty is a vehicle rental franchise where franchisees operate rental counter/lot locations, managing customer reservations, vehicle maintenance, fleet acquisition, and daily rental operations. Franchisees typically employ staff to handle customer service, vehicle logistics, and administrative functions while paying 6-8% royalties on gross receipts to the parent company.
Item 7 · what it costs
The Vitals
Item 19
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
Item 20 · unit dynamics
The Growth Chart
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 21 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.
Government records
SBA Loan Data
Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Thrifty presents HIGH RISK due to undisclosed financials (no Item 19), severe parent company litigation and going concern status, unprotected territories, and lack of transparency on unit-level profitability — making ROI validation impossible despite modest system growth.
Score breakdown · what drove the 64 / 100 rating
- 01HIGHParent company has going concern warning — indicates solvency/operational viability questions at corporate level
- 02HIGHExtreme litigation exposure: 22 total legal actions (3 pending Thrifty-specific, 4 pending parent, 13 past parent actions) including $168M false arrest settlement and major bankruptcy-related claim vs. Wells Fargo
- 03MINORNo Item 19 financial disclosure (average unit volumes/net income) — impossible to validate ROI on $879K-$16.2M investment range
- 04MINORUnprotected territory with modest 11% YoY growth (302 units) — suggests market saturation risk and cannibalization potential
- 05MINORWide investment range ($879K to $16.2M) indicates highly variable unit economics depending on location type
- 06HIGHParent entity instability (Hertz bankruptcy context) creates supply chain, brand support, and operational continuity risks
- 07MEDHigh royalty burden (6-8%) without disclosed revenue benchmarks means franchisees cannot assess profitability thresholds
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
Item 11
Training & Operations
Item 20
Franchisee Contacts
Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.
Franchisee contacts
32 numbers
One-time purchase · CSV download · Validation questions included
FDD download
Thrifty · FDD (2026) PDF