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3 brands side-by-side

Compare up to 4 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

These brands report different earnings metrics (P&L Bottom Line, assumed annual). Financial figures may not be directly comparable.

Brand	ATop Quintile FirstLight Home Care Senior Care Remove	ATop Quintile Hallmark Homecare Senior Care Remove	ATop Quintile First Day Homecare Senior Care Remove
Vitals
Investment range	$151K – $256K	$110K – $280K	$139K – $248K
Liquid capital	$66K – $129K	$40K – $55K	$40K – $60K
Franchise fee	$52K	$60K	$70K
Royalty rate	5.0%	N/A	N/A
Ad fund rate	N/A	1.0%	1.0%
Performance
Avg gross sales	$1.5M	$1.3M	$7.1M
Median gross sales	$1.2M	$1.0M	N/A
Avg owner earnings Metric varies by brand. Check type below	N/A	$193K	N/A
Earnings metric	Not classified	P&L Bottom Line	assumed annual
Risk
Rating	ATop Quintile	ATop Quintile	ATop Quintile
Risk score	5 / 100	25 / 100	39 / 100
SBA charge-off rate	4.8%	0.0%	0.0%
SBA loans on record	63	13	2
Scale
Total units	284	36	2
Net change (latest yr)	N/A	N/A	N/A
Turnover rate	2.1%	11.1%	0.0%
Contract
Initial term (years)	10	10	10
Renewal term (years)	10	10	10
Initial training (hrs)	102	47	52
Contacts
Franchisee phones	63	56	10