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FranchiseVerdict

Compare

3 brands side-by-side

Compare up to 4 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

Brand
Fairfield by Marriott logoATop Quintile
Fairfield by Marriott
Lodging
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Ruby Hotels logoFBottom Quintile
Ruby Hotels
Lodging
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Hampton by Hilton logoFBottom Quintile
Hampton by Hilton
Lodging
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Vitals
Investment range
$12.3M – $34.5M
$8.0M – $38.5M
$17.0M – $29.1M
Liquid capital
$240K – $525K
$250K – $1.1M
$500K – $900K
Franchise fee
$75K
$75K
$100K
Royalty rate
5.5%
5.0%
6.0%
Ad fund rate
2.5%
3.5%
4.0%
Performance
Avg gross sales
N/A
N/A
N/A
Median gross sales
N/A
N/A
N/A
Avg owner earnings
Metric varies by brand. Check type below
N/A
N/A
N/A
Earnings metric
Not classified
Not classified
Not classified
Risk
Rating
ATop Quintile
FBottom Quintile
FBottom Quintile
Risk score
37 / 100
85 / 100
82 / 100
SBA charge-off rate
1.1%
0.0%
6.2%
SBA loans on record
225
4
636
Scale
Total units
1,191
0
2,390
Net change (latest yr)
N/A
N/A
N/A
Turnover rate
0.7%
N/A
0.7%
Contract
Initial term (years)
20
20
22
Renewal term (years)
N/A
N/A
N/A
Initial training (hrs)
187
1,036
104
Contacts
Franchisee phones
101
1
93

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