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indicates the clear winner per row. Ties and missing data are not highlighted.
How winners are chosen
Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.
Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.
A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.
Focus by buyer type
| Brand |  AStrongest tierESTRELLA INSURANCE Financial Services Remove |  DBelow averageATAX Financial Services Remove |
|---|---|---|
| Vitals | ||
Investment range | $150K – $284K | $101K – $524K |
Liquid capital | $5K – $15K | $0 – $3K |
Franchise fee | $25K | $18K |
Royalty rate | 14.0% | 14.0% |
Ad fund rate | 7.0% | 3.0% |
| Performance | ||
Avg gross sales | $9.3M | $111K |
Median gross sales | $4.5M | N/A |
Avg owner earnings Metric varies by brand. Check type below | N/A | N/A |
Earnings metric | Not classified | Not classified |
| Risk | ||
Rating | AStrongest tier | DBelow average |
Verdict score | 86 / 100 | 34 / 100 |
SBA charge-off rate | 0.0% | 0.0% |
SBA loans on record | 10 | 8 |
| Scale | ||
Total units | 214 | 32 |
Net change (latest yr) | N/A | N/A |
Turnover rate | 0.9% | 12.9% |
| Contract | ||
Initial term (years) | 10 | 10 |
Renewal term (years) | 10 | 10 |
Initial training (hrs) | 240 | 32 |
| Contacts | ||
Franchisee phones | 11 | 123 |
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