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FranchiseVerdict

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3 brands side-by-side

Compare up to 4 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

Brand
City Express by Marriott logoDBelow Average
City Express by Marriott
Lodging
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Studio 6 logoATop Quintile
Studio 6
Lodging
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Super 8 logoDBelow Average
Super 8
Lodging
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Vitals
Investment range
$2.8M – $4.9M
$197K – $9.2M
$285K – $7.1M
Liquid capital
$300K – $500K
$100K – $160K
$104K – $180K
Franchise fee
$75K
$25K
$25K
Royalty rate
5.0%
5.0%
5.5%
Ad fund rate
1.5%
3.0%
3.0%
Performance
Avg gross sales
N/A
N/A
N/A
Median gross sales
N/A
N/A
N/A
Avg owner earnings
Metric varies by brand. Check type below
N/A
N/A
N/A
Earnings metric
Not classified
Not classified
Not classified
Risk
Rating
DBelow Average
ATop Quintile
DBelow Average
Risk score
70 / 100
35 / 100
72 / 100
SBA charge-off rate
N/A
6.2%
9.4%
SBA loans on record
N/A
66
744
Scale
Total units
0
240
1,344
Net change (latest yr)
N/A
N/A
N/A
Turnover rate
N/A
3.8%
4.5%
Contract
Initial term (years)
20
20
20
Renewal term (years)
N/A
10
N/A
Initial training (hrs)
112
12
67
Contacts
Franchisee phones
19
109
98

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