Super 8 By Wyndham Franchise Cost, Revenue & Review 2026
- Investment
- $285K – $2.6M
- Disclosed sales
- partial, no system average
- SBA charge-off
- 1.7%
- on 339 loans
Data from FDD filing + SBA 7(a) records
Analysis by FranchiseVerdict Research · Methodology
FranchiseVerdict summary · 2026
A Super 8 By Wyndham franchise requires a total initial investment of $285K – $2.6M, including a $25K franchise fee and an ongoing 5.5% royalty[2]. The 2026 FDD on file does not yield a unit-revenue figure we can publish. SBA 7(a) loans show a 1.7% charge-off rate across 339 loans[1]. FranchiseVerdict grade: A (Strongest tier), an editorial assessment, not investment advice. Run a live ROI scan →
Sources, dates and evidence
FDD issued: · Last cited check: · Staleness risk: low - issued within the last 12 months
Evidence: strong✓ Investment (Item 7)✓ Item 19 status✓ Units and owners (Item 20)✓ SBA loan coverage✓ Litigation (Item 3)✓ Financial statements (Item 21)✓ Franchisor identityhow this is scored5 of 5 headline figures on this page cite a page of the filing.
Overview
- Investment
- $285K – $2.6M
- 15th pct Lodging
- Avg gross sales
- N/A
- Projection
- Royalty
- 5.5%
- 39th pct Lodging
- Units
- 1,344
- 71st pct Lodging
- SBA charge-off
- 1.7%
- % of SBA 7(a) loans not repaid · median varies by category
Quick verdict · Lodging · color = vs category peers
Green = favorable by >10% vs Lodging median · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $285K – $2.6M including a $25K franchise fee, 5.5% ongoing royalty.
- RETURNSItem 19 reports ADR, Occupancy Rate, and RevPAR rather than annual gross sales, so unit revenue is not directly comparable.
- RISKVerdict A (Strongest tier), verdict score 75/100 (higher is better). SBA loan charge-off rate of 1.7% across 339 loans (well below the franchise average, based on all SBA 7(a) franchise lending, 2010–2025).
- GROWTHNegative: net -31 franchised outlets in the latest year (29 opened, 60 closed); 51 signed but not yet open (Item 20).
- LEGAL16 litigation matters disclosed in Item 3, higher than typical. Review the summary for patterns (franchisor-initiated vs. franchisee-initiated).
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- Super 8 Worldwide, Inc.
- Parent company
- Wyndham Hotel Group, LLC
- FDD Item 1, page 9 of the 2026 FDD
- Ultimate parent
- Wyndham Hotels & Resorts, Inc.
- FDD Item 1, page 9 of the 2026 FDD
- Predecessor
- Super 8 Motels, Inc.
- Prior franchisor entity
- Incorporated in
- South Dakota
- HQ
- 22 Sylvan Way, Parsippany, New Jersey 07054
- Franchisor revenue
- $1.4B
- vs $1.4B prior year
Same owner · FDD Item 1, page 9
17 other brands on this site name Wyndham Hotels & Resorts, Inc. as parent or ultimate parent in their own FDD.
- AmericInnA
- Arise Suites Extended Stay by WyndhamC
- Baymont Inn & SuitesA
- Days InnB
- Dazzler SelectC
- ECHO Suites Extended Stay by WyndhamB
- Hawthorn Extended Stay by WyndhamA
- La Quinta by WyndhamA
- Microtel Inn & Suites by WyndhamB
- RamadaC
- Registry Collection HotelsC
- TRYP by WyndhamB
- Trademark Collection by WyndhamA
- WaterWalk Extended Stay by WyndhamB
- Wingate by WyndhamB
- Wyndham GardenB
- Wyndham GrandB
Grouped by the owner's name as each filing prints it (this page: the 2026 FDD). Spelling variants of the same group may be listed apart; a brand is never grouped with an owner its filing does not name.
Overview
About
Super 8 franchisees operate economy-segment hotel properties, managing daily guest services, housekeeping, front desk operations, and property maintenance. Franchisees are responsible for generating room revenue (on which they pay 5.5% royalties to the franchisor), managing operating costs, capital expenditures, and compliance with brand standards across a 20-year license agreement.
- CEO
- Geoff Ballotti
- Headquarters
- NJ
- Founded
- 1971
- FDD year
- 2026
Can you afford it, and what does the money buy?
Entry cost runs 84% below the typical lodging franchise.
Source: FDD 2026 · Items 5–7
published investment is a conversion of an existing property. The same filing prices new construction separately at $5,043,737-$7,141,542.
FDD Item 7 · 2026 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $25K | $25K |
| Working capital (3–6 mo) | $114K | $180K |
| Equipment, build-out, other | $146K | $2.4M |
| Total initial investment | $285K | $2.6M |
Source: Super 8 By Wyndham 2026 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $285K – $2.6M
- Top 40% of category vs category
- Liquid capital req'd
- $114K – $180K
- Top 40% of category vs category
- Franchise fee
- $25K – $25K
- Top 40% of category vs category
- Royalty
- 5.5%
- typical 6–8%
- Ad fund
- 3.0%
- typical 3–5%
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 5.5% of gross sales |
| Marketing / ad fund | 3.0% of gross sales |
| Transfer fee | $25K |
| Inventory (initial) | $181K – $210K |
What do units actually make?
Source: FDD 2026 · Item 19
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
No Item 19 revenue figure for Super 8 By Wyndham is on file. The return models need a revenue figure to start from, and the operating costs that turn gross sales into a profit are in no FDD. Enter your own and the calculator runs on your assumptions — nothing here is modelled until you do.
Returns model · single-unit ROIC
What would one Super 8 By Wyndham unit return on the cash you put in?
Illustrative category typicals — not sourced to any filing, survey or sample. Replace them with figures from franchisee validation calls before you rely on the output.
Unlevered ROIC · per unit
Your modelled return on total invested capital, before any debt financing.
—
An FDD discloses gross sales, not profit. We hold no sourced figure for annual revenue, COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2026 FDD
Financial Performance
An occupancy metric, not unit revenue
- Item 19 type
- ADR, Occupancy Rate, and RevPAR
- Sample size
- 579
- vs category median 98 · large
- Reporting year
- 2025
- Fiscal year the figures cover
- Source filing
- FDD 2026
- Disclosed in the 2026 filing, covering 2025
Compared against 175 Lodging brands
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Fee burden
5.5% royalty + 3.0% ad fund.
Disclosure
Item 19 reports ADR, Occupancy Rate, and RevPAR rather than annual gross sales, so unit revenue is not directly comparable.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Lodging medians
How Super 8 By Wyndham Compares
Category median of published Lodging brands that report the figure; the middle half spans the 25th to 75th percentile and n counts the brands behind it. Medians are used because a few very large systems pull an average far from the typical brand. Revenue is disclosed gross sales, not profit.
Is the system healthy?
Source: FDD 2026 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 1,344
- Opened
- 29
- Last reporting year
- Closed
- 60
- Terminated
- 2
- Franchisor ended the franchise (per Item 20)
- Turnover rate
- 4.5%
- Company-owned
- 0
- Corporate units in the system
- % franchised
- 1%
- vs corporate-owned
Last fiscal year · Item 20 exits and transfers
- Terminated
- 2
- Signed, not yet open
- 51
- 0.04 per open outlet · Item 20 Table 5
- Projected new
- 30
- Franchisor's next-year forecast
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 14 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
Where the owners are · Item 20 owner list
97 current owners across 14 states.
- CA 34
- AR 17
- AL 14
- AZ 13
- TX 7
- TN 3
- OK 2
- AK 1
- FL 1
- LA 1
- MI 1
- NV 1
- +2 more states
Counts only, from the list the franchisor prints in Item 20; 1 entries carry no state. Names and phone numbers are for your own due diligence and are not shown here.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
- Total loans
- 339
- Loan volume
- $703.7M
- Median loan
- $1.9M
- 50th percentile
- Charge-off rate
- 1.7%
- on 339 loans · rates vary by category · see methodology
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- 98.3%
- 5-yr charge-off
- 0.0%
- Loans approved 2021+
- Active lenders
- 91
- Defaults
- 2
- Typical loan rate
- 6.8%
- avg rate to borrowers
- vs industry
- N/A
- NAICS 7211
- Jobs supported
- 2,880
- 0.4 per loan
- Lender concentration
- 17%
- top lender's share
Borrower mix: 26% went to startups / new businesses, 74% to established operators
Vintage analysis
Super 8 By Wyndham charge-off rate by loan vintage
Top lenders financing Super 8 By Wyndham franchisees
Showing 3 of 91 lenders. The full breakdown — every lender, state distribution, interest rates & risk ratings — is in the SBA Lending Report below.
Explore lender portfolios on Bank Reports or regional data on State Reports.
Lender network · 7(a) + 504
SBA Lending Report
Full lending analysis for Super 8 By Wyndham from SBA 7(a) FOIA data.
- Principal loss rate
- 0.3%
- Avg SBA guarantee
- 77%
- Avg interest rate
- 6.75%
- Avg chargeoff amount
- $1.2M
- Lender concentration
- 17.4%
- Job velocity
- 0.4 per $100K
- Startup risk premium
- +4.5pp
- Jobs supported
- 2,880
Top SBA lendersTop lender holds 17% of loans
| # | Lender | Loans | Volume | Default % |
|---|---|---|---|---|
| 1 | 59 | N/A | N/A | |
| 2 | 15 | N/A | N/A | |
| 3 | 14 | N/A | N/A | |
| 4 | 13 | N/A | N/A | |
| 5 | 13 | N/A | N/A |
Geographic failure vector
| State | Loans | Defaults | Rate |
|---|---|---|---|
| TXTexas | 27 | 0 | 0.0% |
| ILIllinois | 26 | 0 | 0.0% |
| NCNorth Carolina | 21 | 0 | 0.0% |
| VAVirginia | 19 | 0 | 0.0% |
| GAGeorgia | 18 | 0 | 0.0% |
| INIndiana | 18 | 0 | 0.0% |
| OHOhio | 18 | 0 | 0.0% |
| MOMissouri | 14 | 1 | 16.7% |
| CACalifornia | 13 | 1 | 20.0% |
| COColorado | 13 | 0 | 0.0% |
SBA 7(a) lending trend
Borrower profile
Source: SBA 7(a) + 504 FOIA loan-level data, matched by FranchiseVerdict
With a 1.7% charge-off rate across 339 loans, banks have historically viewed this brand favorably for lending.
What could kill this investment?
SBA loans charge off at 1.7% — 90% below the 16.0% national norm, i.e. lower lender-observed risk.
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Item 21 attaches the audited consolidated financial statements of the parent/guarantor, Wyndham Hotels & Resorts, Inc. (WHR), not the franchisor shell (Super 8 Worldwide, Inc.). The dollar detail of the consolidated balance sheet and income statement (assets, liabilities, equity, net income) is contained in image-based exhibit pages (F-5 through F-9) that are not present in the extracted text, so those figures are null. The only explicit dollar figure in the text is WHR's total consolidated net revenues of $1.429 billion for FY2025 (stated in Item 5/6). Auditor is identified only as the Independent Registered Public Accounting Firm PCAOB ID No. 34; the firm name is not spelled out in the extractable text, so no auditor is named here.
ⓘ These are the parent company's consolidated financials (the parent guarantees the franchisor), not this brand's standalone results — the figure reflects the whole corporate group, not this brand alone.
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
What are you signing up for?
Ongoing fees run about 8.5% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2026 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 20 years |
|---|---|
| Protected territory | Yes |
| Exclusive territoryℹ | No |
| Franchisor can compete | Yes |
| Owner-operator | Optional |
| Right of first refusalℹ | No |
| Transfer requires consent | Yes |
| Termination notice | 10 days |
| Curable defaultsℹ | 3 |
| Mandatory arbitration | No |
| Jury trial waiver | Yes |
| Governing law | New Jersey |
| Litigation count | 16 |
Items 10, 11
Training & Operations
- On-the-job training
- 0 hrs
- Ongoing training
- Required
- Site selection
- franchisee (subject to franchisor approval; franchisor may require independent market feasibility study at franchisee's expense)
- Franchisor financing
- Offered
- Item 10
- POS system
- SynXis (Aven Hospitality) or OPERA (Oracle Hospitality)
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: SynXis (Aven Hospitality) or OPERA (Oracle Hospitality)
Item 20 · call current owners
Franchisee Contacts
98 owners to call
Name · phone · city · state. Extracted from FDD Item 20
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Super 8 By Wyndham franchise?
The total investment to open a Super 8 By Wyndham franchise ranges from $285K – $2.6M, with an initial franchise fee of $25K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Super 8 By Wyndham franchise owners earn?
Item 19 of the Super 8 By Wyndham FDD discloses figures for part of the system but no single average across all outlets. These are gross sales figures, not profit; the Revenue section shows what the filing reports and on what basis. Item 20 of the FDD lists current and former franchisees; asking them directly is the standard way to fill this gap.
Who owns Super 8 By Wyndham?
Super 8 By Wyndham is franchised by Super 8 Worldwide, Inc.. Its parent company is Wyndham Hotel Group, LLC. The ultimate parent named in the FDD is Wyndham Hotels & Resorts, Inc.. Source: FDD Item 1, 2026 filing.
What is Item 19 in the Super 8 By Wyndham FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the Super 8 By Wyndham FDD and qualifies whose outlets they describe.
What is Super 8 By Wyndham's franchise failure rate?
Based on SBA 7(a) loan data, Super 8 By Wyndham has a charge-off rate of 1.7% across 339 loans, meaning 1.7% of franchise loans were charged off. Charge-off rates are one proxy for franchise risk, though they do not capture all closures. This data comes from FOIA-sourced SBA lending records.
How many Super 8 By Wyndham franchise locations are there?
As of their most recent FDD filing, Super 8 By Wyndham has 1,344 total units in the United States, including 1,344 franchised units and 0 company-owned units. 29 new units were opened in the latest reporting year.
Is Super 8 By Wyndham a good franchise to buy?
FranchiseVerdict rates Super 8 By Wyndham as a A-grade franchise with a verdict score of 75 out of 100 (higher is better). The grade is a deterministic score built from six weighted dimensions — financial health, unit economics, unit growth, scale, legal, and transparency — then calibrated against SBA loan charge-off rates and FDD age. Transparency is one of the six, so a filing that discloses less scores lower on that dimension than one that discloses more. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
Are you the franchisor?
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.