FranchiseVerdict
Super 8 logo
FV-02500·MODERATEExcellent81

Super 8

Lodging - Hotels & MotelsFranchising since 1975Website
Investment
$285K – $7.1M
23rd pct Hotels & Mote…
Avg revenue
7th pct Hotels & Mote…
Royalty
5.5%
59th pct Hotels & Mote…
Units
1,344
99th pct Hotels & Mote…
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $285K – $7.1M including a $25K franchise fee, 5.5% ongoing royalty.
  • No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
  • Rated MODERATE with a risk score of 64/100. SBA loan default rate of 0.0% across 233 loans (below the industry average).
  • 16 litigation matters disclosed in Item 3 — higher than typical. Review the summary for patterns (franchisor-initiated vs. franchisee-initiated).

Item 1 · who you're contracting with

The Franchisor

Legal entity
Super 8 Worldwide, Inc.
Parent company
Wyndham Hotels & Resorts, Inc.
Incorporated in
South Dakota
HQ
22 Sylvan Way, Parsippany, New Jersey 07054
Auditor
Deloitte & Touche LLP
Audited financials
Franchisor revenue
$1.4B
vs $1.4B prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Super 8 unit return on the cash you put in?

Revenue · per unit, per year
$
Item 19 not disclosed — typing your own estimate
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: hospitality
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $285K–$7.1M
Working capital
$
FDD reports $104K–$180K

Unlevered ROIC · per unit

2%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$86K
EBITDA margin
11.5%
Total invested
$3.9M
Payback
536 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

Super 8 franchisees operate economy-segment hotel properties, managing daily guest services, housekeeping, front desk operations, and property maintenance. Franchisees are responsible for generating room revenue (on which they pay 5.5% royalties to the franchisor), managing operating costs, capital expenditures, and compliance with brand standards across a 20-year license agreement.

CEO
Geoff Ballotti
Founded
1971
FDD year
2026
States available
49

Item 7 · what it costs

The Vitals

Total investment
$285K – $7.1M
All-in to open one unit
Liquid capital
$104K – $180K
Cash you must have on hand
Franchise fee
$25K
Royalty
5.5%
Gross Room Revenue · typical 6–8%
Ad fund
3.0%
typical 3–5%
Total fee load
8.5%
vs 9–13% typical

Item 19

Financial Performance

This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.

Item 20 · unit dynamics

The Growth Chart

Total units
1,344
Opened
29
Last reporting year
Closed
60
Turnover rate
4.5%
Company-owned
0
Corporate units in the system
% franchised
100%
vs corporate-owned
Net growth (yr3)
-2.3%
Net unit change last year
3-yr CAGR
-5.3%
Compounded over last 3 years
2024
1,344-31
Franchised units
2025
1,375
Franchised units
2026
1,419
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 14 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 14 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
233
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

64
Risk · 0-100
MODERATE64 / 100

Super 8 presents HIGH RISK due to declining unit economics, multiple active antitrust/fee disputes, zero financial transparency, and aggressive royalty structure on gross revenue during a period of system contraction.

Score breakdown · what drove the 64 / 100 rating

  1. 01MINORDeclining unit count (-2.3% YoY) signals shrinking franchise system and potential market saturation or franchisee dissatisfaction
  2. 02HIGHMultiple active litigations including antitrust/price-fixing allegations (Benoit, Jantunen, Proulx) and fee calculation disputes (Janani) suggest systemic franchisor-franchisee conflicts and potential operational cost increases
  3. 03MEDNo Item 19 financial disclosure (Avg Revenue/Net Income not disclosed) prevents independent ROI validation and suggests performance data may be weak or inconsistent across portfolio
  4. 04MEDHigh-end investment range ($7.1M+) combined with undisclosed profitability creates severe information asymmetry and liquidity risk
  5. 05HIGHResort fee and revenue management litigation (Luca, Extended Stay Antitrust cases) indicate regulatory/legal exposure that may impact pricing power and franchisee margins
  6. 06MINORFTC cybersecurity settlement demonstrates prior compliance failures and data security vulnerabilities that could expose franchisees to liability
  7. 07MINOR20-year term with 5.5% royalty on gross room revenue (not profit) locks franchisees into long-term fee obligation regardless of profitability

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Negotiated
Protected territory
Yes
Initial term
20 years
Renewal term
0 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
16
Right of first refusal
No
Franchisor can buy back on resale
Mandatory arbitration
No
Jury trial waiver
Yes
Owner-operator
Optional
Governing law
New Jersey

Item 11

Training & Operations

Classroom training
37 hrs
On-the-job training
30 hrs
POS system
SynXis Property Hub or OPERA Cloud
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

98 numbers

Locked
(805) 302-••••
CA
(479) 751-••••
AR
(479) 754-••••
AR

One-time purchase · CSV download · Validation questions included

FDD download

Super 8 · FDD (2026) PDF

Single-page checkout · instant download · CSV export of contacts available separately above