Skip to main content
FranchiseVerdict

Compare

2 brands side-by-side

Compare up to 4 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

Download PDF

Focus by buyer type

Brand
Batteries Plus logoBAbove average
Batteries Plus
Retail
Remove
Ben & Jerry’s logoAStrongest tier
Ben & Jerry’s
Retail
Remove
Vitals
Investment range
$285K – $537K
$188K – $631K
Liquid capital
$51K – $62K
$50K – $75K
Franchise fee
$35K
$20K
Royalty rate
5.0%
3.0%
Ad fund rate
1.0%
2.0%
Performance
Avg gross sales
$834K
$665K
Median gross sales
$834K
$584K
Avg owner earnings
Metric varies by brand. Check type below
$106K
N/A
Earnings metric
EBITDA
Not classified
Risk
Rating
BAbove average
AStrongest tier
Verdict score
56 / 100
69 / 100
SBA charge-off rate
15.2%
0.0%
SBA loans on record
208
20
Scale
Total units
734
154
Net change (latest yr)
N/A
N/A
Turnover rate
4.8%
2.6%
Contract
Initial term (years)
10
10
Renewal term (years)
10
10
Initial training (hrs)
85
23
Contacts
Franchisee phones
99
139

Looking for a detailed head-to-head breakdown?

Read the Batteries Plus vs Ben & Jerry’s editorial comparison →

Need franchisee contacts for these brands?

Save with a contact bundle →