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3 brands side-by-side

Compare up to 4 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

Brand	ATop Quintile Aloft Hotels Lodging Remove	FBottom Quintile Radisson RED Lodging Remove	BAbove Average TownePlace Suites by Marriott Lodging Remove
Vitals
Investment range	$13.3M – $36.2M	$7.1M – $41.8M	$13.1M – $38.5M
Liquid capital	$240K – $525K	$1.5M – $2.0M	$240K – $750K
Franchise fee	$75K	$75K	$75K
Royalty rate	5.5%	5.0%	5.5%
Ad fund rate	1.0%	2.0%	2.0%
Performance
Avg gross sales	N/A	N/A	N/A
Median gross sales	N/A	N/A	N/A
Avg owner earnings Metric varies by brand. Check type below	N/A	N/A	N/A
Earnings metric	Not classified	Not classified	Not classified
Risk
Rating	ATop Quintile	FBottom Quintile	BAbove Average
Risk score	38 / 100	100 / 100	59 / 100
SBA charge-off rate	0.0%	N/A	0.0%
SBA loans on record	3	7	9
Scale
Total units	166	2	571
Net change (latest yr)	N/A	N/A	N/A
Turnover rate	0.6%	50.0%	0.7%
Contract
Initial term (years)	20	20	20
Renewal term (years)	N/A	N/A	N/A
Initial training (hrs)	154	48	187
Contacts
Franchisee phones	75	14	100