The Vitamin Shoppe vs WILD BIRDS UNLIMITED
Franchise Comparison 2026
Both The Vitamin Shoppe and WILD BIRDS UNLIMITED are retail franchises. The Vitamin Shoppe requires an investment of $484K – $985K while WILD BIRDS UNLIMITED requires $227K – $379K. In terms of revenue, The Vitamin Shoppe reports higher average unit revenue at $1.5M. Note: Company-owned outlets only - not franchisee performance. WILD BIRDS UNLIMITED has SBA lending data on file with a 4.0% charge-off rate. FranchiseVerdict rates The Vitamin Shoppe A (Strongest tier) and WILD BIRDS UNLIMITED A (Strongest tier).
| Metric | The Vitamin Shoppe | WILD BIRDS UNLIMITED |
|---|---|---|
| Verdict Grade | AStrongest tierStrongest tier | AStrongest tierStrongest tier |
| Investment Range | $484K – $985K | $227K – $379K |
| Franchise Fee | $40K | $40K |
| Royalty Rate | 5.0% | 4.0% |
| Average Revenue (Item 19) | $1.5MCompany-owned only | $858K |
| SBA Charge-Off Rate | N/A | 4.0% (161 loans) |
| Total Units | 671 | 341 |
| Unit Growth (YoY) | N/A | N/A |
| Year Began Franchising | 2021 | 1983 |
| FDD Year | 2024 | 2025 |
Investment Range
$484K – $985K
$227K – $379K
Franchise Fee
$40K
$40K
Royalty Rate
5.0%
4.0%
Average Revenue (Item 19)
$1.5MCompany-owned only
$858K
SBA Charge-Off Rate
N/A
4.0% (161 loans)
Total Units
671
341
Unit Growth (YoY)
N/A
N/A
Year Began Franchising
2021
1983
FDD Year
2024
2025