THE MAX CHALLENGE vs AWATFIT
Franchise Comparison 2026
Both THE MAX CHALLENGE and AWATFIT are health & fitness franchises. THE MAX CHALLENGE requires an investment of $63K – $349K while AWATFIT requires $107K – $281K. AWATFIT discloses average revenue of $279K; THE MAX CHALLENGE does not report Item 19 data. THE MAX CHALLENGE has SBA lending data on file with a 37.5% charge-off rate. FranchiseVerdict rates THE MAX CHALLENGE F (Bottom Quintile) and AWATFIT A (Top Quintile).
| Metric | THE MAX CHALLENGE | AWATFIT |
|---|---|---|
| Verdict Grade | FBottom QuintileBottom Quintile | ATop QuintileTop Quintile |
| Investment Range | $63K – $349K | $107K – $281K |
| Franchise Fee | $40K | $55K |
| Royalty Rate | The Greater of 7% of gross revenues or the Monthly Minimum Royalty Fee | Greater of 6% of Gross Sales or Minimum Monthly Royalty Fee Requirement |
| Average Revenue (Item 19) | N/A | $279K |
| SBA Charge-Off Rate | 37.5% (14 loans) | Limited data |
| Total Units | 36 | 2 |
| Unit Growth (YoY) | N/A | N/A |
| Year Began Franchising | 2013 | 2020 |
| FDD Year | 2025 | 2022 |
Investment Range
$63K – $349K
$107K – $281K
Franchise Fee
$40K
$55K
Royalty Rate
The Greater of 7% of gross revenues or the Monthly Minimum Royalty Fee
Greater of 6% of Gross Sales or Minimum Monthly Royalty Fee Requirement
Average Revenue (Item 19)
N/A
$279K
SBA Charge-Off Rate
37.5% (14 loans)
Limited data
Total Units
36
2
Unit Growth (YoY)
N/A
N/A
Year Began Franchising
2013
2020
FDD Year
2025
2022