the COUNTER CUSTOM BURGERS vs Narwhal’s Crafted
Franchise Comparison 2026
Both the COUNTER CUSTOM BURGERS and Narwhal’s Crafted are full-service restaurants franchises. the COUNTER CUSTOM BURGERS requires an investment of $711K – $2.0M while Narwhal’s Crafted requires $884K – $1.9M. In terms of revenue, the COUNTER CUSTOM BURGERS reports higher average unit revenue at $2.7M. FranchiseVerdict rates the COUNTER CUSTOM BURGERS D (Below average) and Narwhal’s Crafted D (Below average).
| Metric | the COUNTER CUSTOM BURGERS | Narwhal’s Crafted |
|---|---|---|
| Verdict Grade | DBelow averageBelow average | DBelow averageBelow average |
| Investment Range | $711K – $2.0M | $884K – $1.9M |
| Franchise Fee | $16K | $35K |
| Royalty Rate | 6.0% | 8.0% |
| Average Revenue (Item 19) | $2.7M | $2.0M |
| SBA Charge-Off Rate | Limited data | Limited data |
| Total Units | 11 | 3 |
| Unit Growth (YoY) | N/A | N/A |
| Year Began Franchising | 2006 | 2021 |
| FDD Year | 2025 | 2025 |
Investment Range
$711K – $2.0M
$884K – $1.9M
Franchise Fee
$16K
$35K
Royalty Rate
6.0%
8.0%
Average Revenue (Item 19)
$2.7M
$2.0M
SBA Charge-Off Rate
Limited data
Limited data
Total Units
11
3
Unit Growth (YoY)
N/A
N/A
Year Began Franchising
2006
2021
FDD Year
2025
2025