Peet's Coffee vs Starbird Chicken
Franchise Comparison 2026
Both Peet's Coffee and Starbird Chicken are quick-service restaurants franchises. Peet's Coffee requires an investment of $1.0M – $1.7M while Starbird Chicken requires $1.1M – $1.7M. In terms of revenue, Starbird Chicken reports higher average unit revenue at $4.2M. Note: Company-owned outlets only - not franchisee performance. FranchiseVerdict rates Peet's Coffee A (Strongest tier) and Starbird Chicken C (Average).
| Metric | Peet's Coffee | Starbird Chicken |
|---|---|---|
| Verdict Grade | AStrongest tierStrongest tier | CAverageAverage |
| Investment Range | $1.0M – $1.7M | $1.1M – $1.7M |
| Franchise Fee | $35K | $40K |
| Royalty Rate | 6.0% | 5.0% |
| Average Revenue (Item 19) | $1.5MCompany-owned only | $4.2MCompany-owned only |
| SBA Charge-Off Rate | N/A | N/A |
| Total Units | 199 | 7 |
| Unit Growth (YoY) | N/A | N/A |
| Year Began Franchising | 2024 | 2022 |
| FDD Year | 2026 | 2023 |
Investment Range
$1.0M – $1.7M
$1.1M – $1.7M
Franchise Fee
$35K
$40K
Royalty Rate
6.0%
5.0%
Average Revenue (Item 19)
$1.5MCompany-owned only
$4.2MCompany-owned only
SBA Charge-Off Rate
N/A
N/A
Total Units
199
7
Unit Growth (YoY)
N/A
N/A
Year Began Franchising
2024
2022
FDD Year
2026
2023