Keller Williams vs CENTURY 21®
Franchise Comparison 2026
Both Keller Williams and CENTURY 21® are real estate franchises. Keller Williams requires an investment of $182K – $336K while CENTURY 21® requires $36K – $473K. On SBA loan performance, Keller Williams has a lower charge-off rate (0.0%) compared to CENTURY 21® (11.8%). FranchiseVerdict rates Keller Williams A (Top Quintile) and CENTURY 21® A (Top Quintile).
| Metric | Keller Williams | CENTURY 21® |
|---|---|---|
| Verdict Grade | ATop QuintileTop Quintile | ATop QuintileTop Quintile |
| Investment Range | $182K – $336K | $36K – $473K |
| Franchise Fee | $35K | $25K |
| Royalty Rate | 6.0% | 6.0% |
| Average Revenue (Item 19) | N/A | N/A |
| SBA Charge-Off Rate | 0.0% (12 loans) | 11.8% (207 loans) |
| Total Units | 773 | 1,685 |
| Unit Growth (YoY) | N/A | N/A |
| Year Began Franchising | 1995 | 1972 |
| FDD Year | 2025 | 2026 |
Investment Range
$182K – $336K
$36K – $473K
Franchise Fee
$35K
$25K
Royalty Rate
6.0%
6.0%
Average Revenue (Item 19)
N/A
N/A
SBA Charge-Off Rate
0.0% (12 loans)
11.8% (207 loans)
Total Units
773
1,685
Unit Growth (YoY)
N/A
N/A
Year Began Franchising
1995
1972
FDD Year
2025
2026