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FranchiseVerdict

Hallmark Homecare vs First Day Homecare

Franchise Comparison 2026

Both Hallmark Homecare and First Day Homecare are senior care franchises. Hallmark Homecare requires an investment of $110K – $280K while First Day Homecare requires $139K – $248K. In terms of revenue, First Day Homecare reports higher average unit revenue at $7.1M. Hallmark Homecare has SBA lending data on file with a 0.0% charge-off rate. FranchiseVerdict rates Hallmark Homecare A (Top Quintile) and First Day Homecare A (Top Quintile).

Investment Range
$110K – $280K
$139K – $248K
Franchise Fee
$60K
$70K
Royalty Rate
The greater of: (i) 6% of Gross Sales, or (ii) $500 multiplied by the number of Protected Territories you purchased
The greater of (i) 5% of monthly Gross Revenue, or (ii) the Minimum Monthly Royalty ($0-1,000/mo)
Average Revenue (Item 19)
$1.3M
$7.1M
SBA Charge-Off Rate
0.0% (13 loans)
Limited data
Total Units
36
2
Unit Growth (YoY)
N/A
N/A
Year Began Franchising
2023
2023
FDD Year
2025
2025