First Day Homecare vs Hallmark Homecare
Franchise Comparison 2026
Both First Day Homecare and Hallmark Homecare are senior care franchises. First Day Homecare requires an investment of $139K – $248K while Hallmark Homecare requires $110K – $280K. In terms of revenue, First Day Homecare reports higher average unit revenue at $7.1M. Hallmark Homecare has SBA lending data on file with a 0.0% charge-off rate. FranchiseVerdict rates First Day Homecare A (Top Quintile) and Hallmark Homecare A (Top Quintile).
| Metric | First Day Homecare | Hallmark Homecare |
|---|---|---|
| Verdict Grade | ATop QuintileTop Quintile | ATop QuintileTop Quintile |
| Investment Range | $139K – $248K | $110K – $280K |
| Franchise Fee | $70K | $60K |
| Royalty Rate | The greater of (i) 5% of monthly Gross Revenue, or (ii) the Minimum Monthly Royalty ($0-1,000/mo) | The greater of: (i) 6% of Gross Sales, or (ii) $500 multiplied by the number of Protected Territories you purchased |
| Average Revenue (Item 19) | $7.1M | $1.3M |
| SBA Charge-Off Rate | Limited data | 0.0% (13 loans) |
| Total Units | 2 | 36 |
| Unit Growth (YoY) | N/A | N/A |
| Year Began Franchising | 2023 | 2023 |
| FDD Year | 2025 | 2025 |
Investment Range
$139K – $248K
$110K – $280K
Franchise Fee
$70K
$60K
Royalty Rate
The greater of (i) 5% of monthly Gross Revenue, or (ii) the Minimum Monthly Royalty ($0-1,000/mo)
The greater of: (i) 6% of Gross Sales, or (ii) $500 multiplied by the number of Protected Territories you purchased
Average Revenue (Item 19)
$7.1M
$1.3M
SBA Charge-Off Rate
Limited data
0.0% (13 loans)
Total Units
2
36
Unit Growth (YoY)
N/A
N/A
Year Began Franchising
2023
2023
FDD Year
2025
2025