European Wax Center vs Massage Envy
Franchise Comparison 2026
Both European Wax Center and Massage Envy are personal care & beauty franchises. European Wax Center requires an investment of $332K – $777K while Massage Envy requires $719K – $1.1M. In terms of revenue, Massage Envy reports higher average unit revenue at $1.1M. On SBA loan performance, European Wax Center has a lower charge-off rate (2.6%) compared to Massage Envy (8.5%). FranchiseVerdict rates European Wax Center A (Strongest tier) and Massage Envy A (Strongest tier).
| Metric | European Wax Center | Massage Envy |
|---|---|---|
| Verdict Grade | AStrongest tierStrongest tier | AStrongest tierStrongest tier |
| Investment Range | $332K – $777K | $719K – $1.1M |
| Franchise Fee | $45K | $45K |
| Royalty Rate | 6.0% | 6.0% |
| Average Revenue (Item 19) | $902K | $1.1M |
| SBA Charge-Off Rate | 2.6% (332 loans) | 8.5% (598 loans) |
| Total Units | 1,067 | 1,009 |
| Unit Growth (YoY) | N/A | N/A |
| Year Began Franchising | 2006 | 2003 |
| FDD Year | 2026 | 2025 |
Investment Range
$332K – $777K
$719K – $1.1M
Franchise Fee
$45K
$45K
Royalty Rate
6.0%
6.0%
Average Revenue (Item 19)
$902K
$1.1M
SBA Charge-Off Rate
2.6% (332 loans)
8.5% (598 loans)
Total Units
1,067
1,009
Unit Growth (YoY)
N/A
N/A
Year Began Franchising
2006
2003
FDD Year
2026
2025