East of Chicago Pizza vs Wetzel’s Pretzels
Franchise Comparison 2026
Both East of Chicago Pizza and Wetzel’s Pretzels are quick-service restaurants franchises. East of Chicago Pizza requires an investment of $218K – $701K while Wetzel’s Pretzels requires $189K – $725K. In terms of revenue, Wetzel’s Pretzels reports higher average unit revenue at $813K. On SBA loan performance, Wetzel’s Pretzels has a lower charge-off rate (4.9%) compared to East of Chicago Pizza (18.5%). FranchiseVerdict rates East of Chicago Pizza B (Above Average) and Wetzel’s Pretzels A (Top Quintile).
| Metric | East of Chicago Pizza | Wetzel’s Pretzels |
|---|---|---|
| Verdict Grade | BAbove AverageAbove Average | ATop QuintileTop Quintile |
| Investment Range | $218K – $701K | $189K – $725K |
| Franchise Fee | $20K | $40K |
| Royalty Rate | 5.0% | 7.0% |
| Average Revenue (Item 19) | $675K | $813K |
| SBA Charge-Off Rate | 18.5% (70 loans) | 4.9% (87 loans) |
| Total Units | 66 | 458 |
| Unit Growth (YoY) | N/A | N/A |
| Year Began Franchising | 2010 | 1996 |
| FDD Year | 2025 | 2026 |
Investment Range
$218K – $701K
$189K – $725K
Franchise Fee
$20K
$40K
Royalty Rate
5.0%
7.0%
Average Revenue (Item 19)
$675K
$813K
SBA Charge-Off Rate
18.5% (70 loans)
4.9% (87 loans)
Total Units
66
458
Unit Growth (YoY)
N/A
N/A
Year Began Franchising
2010
1996
FDD Year
2025
2026