Is Dunkin Donuts or Wet Willie’s cheaper to open?

Dunkin Donuts costs $532,400–$1,832,500 and Wet Willie’s costs $716,500–$1,608,000 to open (FDD Item 7). Dunkin Donuts has the lower entry cost.

Which earns more, Dunkin Donuts or Wet Willie’s?

Dunkin Donuts reports $1,372,069 average annual unit revenue vs $2,778,204 for Wet Willie’s (FDD Item 19). Wet Willie’s is higher. For Wet Willie’s: Based on only 2 outlets.

Which is the better franchise, Dunkin Donuts or Wet Willie’s?

FranchiseVerdict grades Dunkin Donuts A and Wet Willie’s B, from FDD Items 5–7, 19–21 and SBA loan performance. See the full side-by-side above.

Dunkin Donuts vs Wet Willie’s

Franchise Comparison 2026

Both Dunkin Donuts and Wet Willie’s are full-service restaurants franchises. Dunkin Donuts requires an investment of $532K – $1.8M while Wet Willie’s requires $717K – $1.6M. In terms of revenue, Wet Willie’s reports higher average unit revenue at $2.8M. Note: Based on only 2 outlets. Dunkin Donuts has SBA lending data on file with a 7.5% charge-off rate. FranchiseVerdict rates Dunkin Donuts A (Strongest tier) and Wet Willie’s B (Above average).

Metric	Dunkin Donuts	Wet Willie’s
Verdict Grade	AStrongest tierStrongest tier	BAbove averageAbove average
Investment Range	$532K – $1.8M	$717K – $1.6M
Franchise Fee	$40K	$35K
Royalty Rate	5.9%	5.0%
Average Revenue (Item 19)	$1.4M	$2.8Mn=2
SBA Charge-Off Rate	7.5% (1341 loans)	N/A
Total Units	8,780	11
Unit Growth (YoY)	+279 units	+0 units
Year Began Franchising	1955	2006
FDD Year	2026	2023