Dirt Juicery vs MidnighTreats
Franchise Comparison 2026
Both Dirt Juicery and MidnighTreats are quick-service restaurants franchises. Dirt Juicery requires an investment of $162K – $270K while MidnighTreats requires $133K – $296K. MidnighTreats discloses average revenue of $485K; Dirt Juicery does not report Item 19 data. FranchiseVerdict rates Dirt Juicery B (Above Average) and MidnighTreats A (Top Quintile).
| Metric | Dirt Juicery | MidnighTreats |
|---|---|---|
| Verdict Grade | BAbove AverageAbove Average | ATop QuintileTop Quintile |
| Investment Range | $162K – $270K | $133K – $296K |
| Franchise Fee | $30K | $30K |
| Royalty Rate | 6.0% | 7.0% |
| Average Revenue (Item 19) | N/A | $485K |
| SBA Charge-Off Rate | N/A | N/A |
| Total Units | 2 | 4 |
| Unit Growth (YoY) | N/A | N/A |
| Year Began Franchising | 2025 | 2024 |
| FDD Year | 2025 | 2026 |
Investment Range
$162K – $270K
$133K – $296K
Franchise Fee
$30K
$30K
Royalty Rate
6.0%
7.0%
Average Revenue (Item 19)
N/A
$485K
SBA Charge-Off Rate
N/A
N/A
Total Units
2
4
Unit Growth (YoY)
N/A
N/A
Year Began Franchising
2025
2024
FDD Year
2025
2026