FranchiseVerdict
MidnighTreats logo
FV-01626·MODERATEExcellent91

MidnighTreats

Food & Beverage - Ice Cream & DessertsFranchising since 2024Website
Investment
$133K – $296K
19th pct Ice Cream & D…
Avg revenue
$485K
17th pct Ice Cream & D…
Royalty
7.0%
76th pct Ice Cream & D…
Units
4
19th pct Ice Cream & D…
SBA default

Bottom line

  • Total investment $133K – $296K including a $30K franchise fee, 7.0% ongoing royalty.
  • Average unit revenue of $485K/year (median $485K).
  • Rated MODERATE with a risk score of 63/100.
  • Emerging franchise — only 2 years of franchising with 4 units. Early-stage systems carry higher risk but may offer better territory availability.

Item 1 · who you're contracting with

The Franchisor

Legal entity
MidnighTreats Franchising, LLC
Incorporated in
Virginia
HQ
11720 Plaza America Drive, Suite 100, Reston, Virginia 20190
Auditor
Muhammad Zubairy, CPA PC
Audited financials
Franchisor revenue
$28K
vs $91K prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one MidnighTreats unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $484,675
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: restaurant
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $133K–$296K
Working capital
$
FDD reports $10K–$30K

Unlevered ROIC · per unit

21%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$48K
EBITDA margin
10.0%
Total invested
$234K
Payback
58 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 MidnighTreats units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$291K

on $1.5M purchase

Total debt

$1.2M

SBA $0.7M + senior + seller note

Overview

About

MidnighTreats franchisees operate late-night food/beverage retail locations (likely desserts, snacks, or specialty treats based on brand name). Day-to-day operations include inventory management, customer service, food preparation or assembly, point-of-sale management, and evening/night shift staffing to serve the late-night market segment.

CEO
Johnny Nguyen
Founded
2024
FDD year
2026
States available
2

Item 7 · what it costs

The Vitals

Total investment
$133K – $296K
All-in to open one unit
Liquid capital
$10K – $30K
Cash you must have on hand
Franchise fee
$30K
Royalty
7.0%
Percentage of Gross Sales · typical 6–8%
Ad fund
1.0%
typical 3–5%
Total fee load
8.0%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$485K
Per unit, per year
Median gross sales
$485K
Item 19 type
Actual Sales
Sample size
2 units
vs category median 18 · small
Range (low → high)
$454K$516K
Cohort dispersion
Transparency
4 / 5
vs category median 4 / 5 · typical
Revenue rank17th
vs Food & Beverage - Ice Cream & Desserts peers
Investment cost rank19th
Lower investment ranks lower (better)
Royalty rate rank76th
Lower royalty = lower percentile (better)
Unit count rank19th
vs Food & Beverage - Ice Cream & Desserts peers
Risk score rank59th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
4
Opened
1
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
1
Corporate units in the system
% franchised
75%
vs corporate-owned
Net growth (yr3)
+50.0%
Net unit change last year
2024
3+1
Franchised units
2025
2
Franchised units
2026
0
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 3 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 3 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

No SBA loan data available for this brand.

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

63
Risk · 0-100
MODERATE63 / 100

MidnighTreats presents elevated risk due to franchisor financial distress (going concern status), non-disclosure of profitability data, minimal system size, and questionable unit economics relative to investment required.

Score breakdown · what drove the 63 / 100 rating

  1. 01HIGHGoing concern status is False — indicates potential financial instability at franchisor level
  2. 02MEDNet income deliberately not disclosed in Item 19 — prevents accurate ROI analysis and suggests underperformance
  3. 03MEDOnly 4 units in system with 50% YoY growth — extremely small and unproven franchise model with limited track record
  4. 04MINORHigh investment range ($132,900–$296,000) relative to only $484,675 average revenue creates unfavorable payback period
  5. 05MINOR7% royalty on gross sales is standard but painful on thin margins when net income is hidden

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Radius
Protected territory
Yes
Initial term
10 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Virginia

Item 11

Training & Operations

Classroom training
8 hrs
On-the-job training
24 hrs
POS system
Toast
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

3 numbers

Locked
(360) 902-••••
UT
(701) 328-••••
NC
(212) 416-••••
NY

One-time purchase · CSV download · Validation questions included

FDD download

MidnighTreats · FDD (2026) PDF

Single-page checkout · instant download · CSV export of contacts available separately above