Dirt JuiceryFranchise Cost, Revenue & Review 2026
Data from FDD filing
FranchiseVerdict summary · 2026
A Dirt Juicery franchise requires a total initial investment of $162K – $270K, including a $30K franchise fee and an ongoing 6.0% royalty[2]. The 2025 FDD does not disclose unit-level revenue (no Item 19). Verdict grade: B. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2025 FDD issuance
Overview
- Investment
- $162K – $270K
- 22nd pct Service Resta…
- Avg gross sales
- N/A
- 59th pct Service Resta…
- Royalty
- 6.0%
- 44th pct Service Resta…
- Units
- 2
- 10th pct Service Resta…
- SBA default
- N/A
Quick verdict · Quick-Service Restaurants · color = vs category peers
Green = >15% above Quick-Service Restaurants avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Started franchising in 2025. Newer systems carry more uncertainty but may offer better territories.
Bottom line
- Total investment $162K – $270K including a $30K franchise fee, 6.0% ongoing royalty.
- No Item 19 financial performance data disclosed. The franchisor chose not to publish revenue figures.
- Verdict B (Above Average) with a risk score of 62/100.
- No Item 19 financial performance representation. Without franchisor-disclosed revenue data, you'll need to gather unit economics directly from existing franchisees.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- Dirt Franchise LLC
- Incorporated in
- WI
- HQ
- 2304 Lineville Road #108, Green Bay, WI 54313
- Auditor
- Smith, Buzzi & Associates, LLC
- Audited financials
Affiliated brands
- has not offered franchises in this line or any other line of business
- outlet without an entity
- Dirt Juicery
Other brands the franchisor or its parent operates (Item 1).
Overview
About
Franchisees operate juice bar retail locations, likely preparing and selling cold-pressed juices, smoothies, and wellness beverages to walk-in and delivery customers. Day-to-day operations include inventory management, juice preparation, customer service, POS systems, staffing, and local marketing.
- CEO
- Kendra Kadrlik
- Headquarters
- WI
- Founded
- 2024
- FDD year
- 2025
- States available
- 1
FDD Item 7 · 2025 filing · 16 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Feenot refundable | $30K | $30K | |
| Traveling and Living Expenses while Training | $4K | $6K | |
| Real Property Rent and Security Deposits | $9K | $21K | |
| Leasehold Improvements | $40K | $100K | |
| Furniture, Fixtures, and Decor | $5K | $10K | |
| Initial Inventory and Supplies | $3K | $4K | |
| Kitchen Equipment | $30K | $40K | |
| Signage | $5K | $8K | |
| Grand Opening Advertising | $2K | $4K | |
| Licenses, Permits, and Certifications | $250 | $500 | |
| Insurance (3 Months) | $300 | $450 | |
| TV, Cameras, and other Supplies | $2K | $3K | |
| Computer Hardware, Software, and POS System | $2K | $4K | |
| Professional Fees | $3K | $4K | |
| Additional Funds (3 months) | $28K | $36K | |
| Area Development Fee | $60K | $90K | |
| Total initial investment | $222K | $360K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $162K – $270K
- Better than avg vs category
- Liquid capital req'd
- $28K – $36K
- Below avg, review vs category
- Franchise fee
- $30K – $30K
- Better than avg vs category
- Royalty
- 6.0%
- Gross Revenue · typical 6–8%
- Ad fund
- 0.0%
- typical 3–5%
- Total fee load
- 6.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 6.0% of gross sales |
| Marketing / ad fund | 0.0% of gross sales |
| Technology fee | $250 |
| Transfer fee | $10K |
| Renewal fee | $5K |
| Inventory (initial) | $3K – $4K |
| Total fee load | 6.0% of rev |
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
vs Quick-Service Restaurants averages
How Dirt Juicery Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 2
- Opened
- 0
- Last reporting year
- Closed
- 0
- Turnover rate
- 0.0%
- Company-owned
- 2
- Corporate units in the system
- % franchised
- 0%
- vs corporate-owned
3-year detail · Item 20
- Opened (3yr)
- 0
- Closed (3yr)
- 0
- Terminated (3yr)
- 0
- Non-renewed (3yr)
- 0
- Transfers (3yr)
- 0
- Reacquired (3yr)
- 0
- Franchisor bought back
- Projected new
- 1
- Franchisor's next-year forecast
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 16 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Dirt Juicery presents high risk due to minimal system size (2 units), undisclosed financials, going concern issues, and unproven unit economics despite moderate investment requirements.
Litigation (Item 3)
0 case reference(s): 0 pending, 0 settled.
Largest disclosed settlement: $89,700
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Smith, Buzzi & Associates, LLC
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Must buy proprietary products: No
- Restricted to system-approved products: No
Score breakdown · what drove the 62 / 100 rating
- 01MINOROnly 2 existing units indicates extremely early-stage/stalled franchise system with no demonstrated scalability
- 02HIGHGoing Concern status is FALSE — suggests franchisor financial instability or viability questions
- 03MINORNo Item 19 financial performance data (average revenue/net income) prevents ROI validation and suggests underperformance
- 04MEDHigh initial investment ($161,700–$270,100) combined with 6% royalty and no disclosed unit economics creates payback uncertainty
- 05MINORMinimal franchise fee ($29,900) relative to total investment suggests potential revenue model dependency on royalties rather than sustainable franchisee profitability
- 06MINORUnknown growth trajectory with only 2 units raises questions about franchisor's ability to support and scale the system
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Territory type | radius |
| Protected territory | Yes |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 2 years |
| Right of first refusalℹ | Yes |
| Termination notice | 30 days |
| Termination groundsℹ | 3 |
| Curable defaultsℹ | 3 |
| Mandatory arbitration | Yes |
| Jury trial waiver | Yes |
| Governing law | Wisconsin |
| Litigation count | 0 |
View Item 3 litigation summary
0 case reference(s): 0 pending, 0 settled.
Items 10, 11
Training & Operations
- Classroom training
- 62 hrs
- On-the-job training
- 80 hrs
- Training location
- On-site and corporate
- Franchisor financing
- Offered
- Item 10
- POS system
- Clover POS
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Clover POS
Item 20 · call current owners
Franchisee Contacts
17 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Dirt Juicery · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Dirt Juicery franchise?
The total investment to open a Dirt Juicery franchise ranges from $162K – $270K, with an initial franchise fee of $30K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Dirt Juicery franchise owners earn?
Dirt Juicery does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is Dirt Juicery's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Dirt Juicery (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Dirt Juicery franchise locations are there?
As of their most recent FDD filing, Dirt Juicery has 2 total units in the United States, including 0 franchised units and 2 company-owned units.
Is Dirt Juicery a good franchise to buy?
FranchiseVerdict rates Dirt Juicery as a B-grade franchise with a risk score of 62 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.