Dirt Juicery
Formerly known as DIRT Eat Clean
Bottom line
- Total investment $162K – $270K including a $30K franchise fee, 6.0% ongoing royalty.
- No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
- Rated CAUTION with a risk score of 72/100.
- No Item 19 financial performance representation. Without franchisor-disclosed revenue data, you'll need to gather unit economics directly from existing franchisees.
Item 1 · who you're contracting with
The Franchisor
Yale framework · single-unit ROIC
Returns Analysis
Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.
The model · Yale framework
What would one Dirt Juicery unit return on the cash you put in?
Unlevered ROIC · per unit
36%
In Yale's "attractive" band (30–60%)
Overview
About
Franchisees operate juice bar retail locations, likely preparing and selling cold-pressed juices, smoothies, and wellness beverages to walk-in and delivery customers. Day-to-day operations include inventory management, juice preparation, customer service, POS systems, staffing, and local marketing.
Item 7 · what it costs
The Vitals
Item 19
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
Item 20 · unit dynamics
The Growth Chart
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 16 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.
Government records
SBA Loan Data
Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Dirt Juicery presents high risk due to minimal system size (2 units), undisclosed financials, going concern issues, and unproven unit economics despite moderate investment requirements.
Score breakdown · what drove the 72 / 100 rating
- 01MINOROnly 2 existing units indicates extremely early-stage/stalled franchise system with no demonstrated scalability
- 02HIGHGoing Concern status is FALSE — suggests franchisor financial instability or viability questions
- 03MINORNo Item 19 financial performance data (average revenue/net income) prevents ROI validation and suggests underperformance
- 04MEDHigh initial investment ($161,700–$270,100) combined with 6% royalty and no disclosed unit economics creates payback uncertainty
- 05MINORMinimal franchise fee ($29,900) relative to total investment suggests potential revenue model dependency on royalties rather than sustainable franchisee profitability
- 06MINORUnknown growth trajectory with only 2 units raises questions about franchisor's ability to support and scale the system
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
Item 11
Training & Operations
Item 20
Franchisee Contacts
Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.
Franchisee contacts
17 numbers
One-time purchase · CSV download · Validation questions included
FDD download
Dirt Juicery · FDD (2025) PDF