Dirt Juicery Franchise Cost, Revenue & Review 2026
Data from FDD filing
Analysis by FranchiseVerdict Research · Methodology
Dirt Juicery is a quick-service franchise serving cold-pressed juices, smoothies, and organic wellness food. Franchisees run the shops, managing fresh prep, inventory, and counter service.
FranchiseVerdict summary · 2026
A Dirt Juicery franchise requires a total initial investment of $162K – $270K, including a $30K franchise fee and an ongoing 6.0% royalty[2]. The 2025 FDD does not disclose unit-level revenue (no Item 19). FranchiseVerdict grade: D (Below average), an editorial assessment, not investment advice. Run a live ROI scan →
Data last verified · figures per the 2025 FDD issuance
Overview
- Investment
- $162K – $270K
- 15th pct Service Resta…
- Avg gross sales
- N/A
- 2 outlets
- Royalty
- 6.0%
- 46th pct Service Resta…
- Units
- 2
- 9th pct Service Resta…
- SBA charge-off
- N/A
Quick verdict · Quick-Service Restaurants · color = vs category peers
Green = favorable by >10% vs Quick-Service Restaurants avg · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $162K – $270K including a $30K franchise fee, 6.0% ongoing royalty.
- RETURNSStartup franchisor (Dirt Franchise, LLC formed April 24, 2024). Audited financials consist solely of a balance sheet as of March 13, 2025; no income statement is presented, so no revenue or net income is reported. Total assets $50,000 (cash), zero liabilities, $50,000 members' equity.
- RISKVerdict D (Below average), verdict score 35/100 (higher is better).
- DATANo Item 19 financial performance representation. Without franchisor-disclosed revenue data, you'll need to gather unit economics directly from existing franchisees.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- Dirt Franchise LLC
- CEO title
- Co-Owner
- Kendra Kadrlik
- Incorporated in
- WI
- HQ
- 2304 Lineville Road #108, Green Bay, WI 54313
- Auditor
- Smith, Buzzi & Associates, LLC
- Audited financials
Affiliated brands
- has not offered franchises in this line or any other line of business
- outlet without an entity
- Dirt Juicery
Other brands the franchisor or its parent operates (Item 1).
Overview
About
- CEO
- Kendra Kadrlik
- Headquarters
- WI
- Founded
- 2024
- FDD year
- 2025
- States available
- 1
Can you afford it, and what does the money buy?
Entry cost runs 67% below the typical quick-service restaurants franchise.
Source: FDD 2025 · Items 5–7
Full Item 7 breakdown16 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Feenot refundable | $30K | $30K | |
| Traveling and Living Expenses while Training | $4K | $6K | |
| Real Property Rent and Security Deposits | $9K | $21K | |
| Leasehold Improvements | $40K | $100K | |
| Furniture, Fixtures, and Decor | $5K | $10K | |
| Initial Inventory and Supplies | $3K | $4K | |
| Kitchen Equipment | $30K | $40K | |
| Signage | $5K | $8K | |
| Grand Opening Advertising | $2K | $4K | |
| Licenses, Permits, and Certifications | $250 | $500 | |
| Insurance (3 Months) | $300 | $450 | |
| TV, Cameras, and other Supplies | $2K | $3K | |
| Computer Hardware, Software, and POS System | $2K | $4K | |
| Professional Fees | $3K | $4K | |
| Additional Funds (3 months) | $28K | $36K | |
| Area Development Fee | $60K | $90K | |
| Total initial investment | $222K | $360K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $162K – $270K
- Top 40% of category vs category
- Liquid capital req'd
- $28K – $36K
- Middle of category vs category
- Franchise fee
- $30K – $30K
- Top 40% of category vs category
- Royalty
- 6.0%
- percentage · typical 6–8%
- Ad fund
- 0.0%
- typical 3–5%
- Total fee load
- 6.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 6.0% of gross sales |
| Marketing / ad fund | 0.0% of gross sales |
| Technology fee | $250 |
| Transfer fee | $10K |
| Renewal fee | $5K |
| Inventory (initial) | $3K – $4K |
| Total fee load | 6.0% of rev |
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
Dirt Juicery did not disclose financial performance in FDD Item 19. The ROIC and return models require Item 19 revenue. Without it all inputs are estimates. You can still run the calculator with your own assumptions by entering an expected revenue figure.
Returns model · single-unit ROIC
What would one Dirt Juicery unit return on the cash you put in?
Unlevered ROIC · per unit
Estimated return on your total franchise investment, before any debt financing.
48%
Within the 30–60% "attractive franchise" band
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2025 FDD
Financial Performance
Startup franchisor (Dirt Franchise, LLC formed April 24, 2024). Audited financials consist solely of a balance sheet as of March 13, 2025; no income statement is presented, so no revenue or net income is reported. Total assets $50,000 (cash), zero liabilities, $50,000 members' equity.
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Fee burden
Total ongoing fee load of 6.0% — below the Quick-Service Restaurants average of 7.9%.
Disclosure
Franchisor chose not to disclose financial performance representations. You will need to gather unit economics directly from existing franchisees.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Quick-Service Restaurants averages
How Dirt Juicery Compares
Is the system healthy?
Source: FDD 2025 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 2
- Opened
- 0
- Last reporting year
- Closed
- 0
- Turnover rate
- 0.0%
- Company-owned
- 2
- Corporate units in the system
- % franchised
- 0%
- vs corporate-owned
3-year detail · Item 20
- Opened (3yr)
- 0
- Closed (3yr)
- 0
- Terminated (3yr)
- 0
- Non-renewed (3yr)
- 0
- Transfers (3yr)
- 0
- Reacquired (3yr)
- 0
- Franchisor bought back
- Projected new
- 1
- Franchisor's next-year forecast
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 12 · 1 state reported
The Territory Map
FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.
1
states with franchisees (per FDD Item 12)
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Dirt Juicery presents high risk due to minimal system size (2 units), undisclosed financials, going concern issues, and unproven unit economics despite moderate investment requirements.
Litigation (Item 3)
0 case reference(s): 0 pending, 0 settled.
Largest disclosed settlement: $89,700
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Smith, Buzzi & Associates, LLC
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: No
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
Score breakdown · what drove the 35 / 100 verdict
- 01MINOROnly 2 existing units indicates extremely early-stage/stalled franchise system with no demonstrated scalability
- 02HIGHGoing Concern status is FALSE — suggests franchisor financial instability or viability questions
- 03MINORNo Item 19 financial performance data (average revenue/net income) prevents ROI validation and suggests underperformance
- 04MEDHigh initial investment ($161,700–$270,100) combined with 6% royalty and no disclosed unit economics creates payback uncertainty
- 05MINORMinimal franchise fee ($29,900) relative to total investment suggests potential revenue model dependency on royalties rather than sustainable franchisee profitability
- 06MINORUnknown growth trajectory with only 2 units raises questions about franchisor's ability to support and scale the system
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 6.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2025 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Territory type | exclusive |
| Protected territory | Yes |
| Exclusive territoryℹ | Yes |
| Territory radius | 5 mi |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 25 mi |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Termination groundsℹ | 3 |
| Curable defaultsℹ | 3 |
| Mandatory arbitration | Yes |
| Arbitration location | Green Bay, Wisconsin |
| Jury trial waiver | No |
| Governing law | WI |
| Litigation count | 0 |
View Item 3 litigation summary
0 case reference(s): 0 pending, 0 settled.
Items 10, 11
Training & Operations
- Classroom training
- 62 hrs
- On-the-job training
- 80 hrs
- Training location
- Green Bay, Wisconsin or another designated location
- Ongoing training
- Required
- Field support
- 40 hrs/yr
- On-site visits per year
- Time to open
- 7 mo
- From signing to launch
- Site selection
- Franchisee with franchisor approval
- Franchisor financing
- Not offered
- Item 10
- POS system
- Clover
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Clover
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Dirt Juicery franchise?
The total investment to open a Dirt Juicery franchise ranges from $162K – $270K, with an initial franchise fee of $30K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Dirt Juicery franchise owners earn?
Dirt Juicery does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is Item 19 in the Dirt Juicery FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the Dirt Juicery FDD and qualifies whose outlets they describe.
What is Dirt Juicery's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Dirt Juicery (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Dirt Juicery franchise locations are there?
As of their most recent FDD filing, Dirt Juicery has 2 total units in the United States, including 0 franchised units and 2 company-owned units.
Is Dirt Juicery a good franchise to buy?
FranchiseVerdict rates Dirt Juicery as a D-grade franchise with a verdict score of 35 out of 100 (higher is better), based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
Are you the franchisor?
If you represent Dirt Juicery, you can request corrections or provide updated information.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.