Denny's vs Matchbox
Franchise Comparison 2026
Both Denny's and Matchbox are full-service restaurants franchises. Denny's requires an investment of $255K – $3.1M while Matchbox requires $1.1M – $2.3M. Denny's discloses average revenue of $1.9M; Matchbox does not report Item 19 data. Denny's has SBA lending data on file with a 7.5% charge-off rate. FranchiseVerdict rates Denny's A (Top Quintile) and Matchbox F (Bottom Quintile).
| Metric | Denny's | Matchbox |
|---|---|---|
| Verdict Grade | ATop QuintileTop Quintile | FBottom QuintileBottom Quintile |
| Investment Range | $255K – $3.1M | $1.1M – $2.3M |
| Franchise Fee | $30K | $60K |
| Royalty Rate | 4.5% | 6.0% |
| Average Revenue (Item 19) | $1.9M | N/A |
| SBA Charge-Off Rate | 7.5% (283 loans) | Limited data |
| Total Units | 1,334 | 13 |
| Unit Growth (YoY) | N/A | N/A |
| Year Began Franchising | 1963 | 2020 |
| FDD Year | 2025 | 2024 |
Investment Range
$255K – $3.1M
$1.1M – $2.3M
Franchise Fee
$30K
$60K
Royalty Rate
4.5%
6.0%
Average Revenue (Item 19)
$1.9M
N/A
SBA Charge-Off Rate
7.5% (283 loans)
Limited data
Total Units
1,334
13
Unit Growth (YoY)
N/A
N/A
Year Began Franchising
1963
2020
FDD Year
2025
2024