Is DEFY or Pure Barre cheaper to open?

DEFY costs $2,650,700–$4,207,600 and Pure Barre costs $445,299–$736,465 to open (FDD Item 7). Pure Barre has the lower entry cost.

Which earns more, DEFY or Pure Barre?

DEFY reports $2,014,280 average annual unit revenue vs $392,600 for Pure Barre (FDD Item 19). DEFY is higher. For Pure Barre: Reported for a subset of outlets rather than the whole system.

Which is the better franchise, DEFY or Pure Barre?

FranchiseVerdict grades DEFY B and Pure Barre B, from FDD Items 5–7, 19–21 and SBA loan performance. See the full side-by-side above.

DEFY vs Pure Barre

Franchise Comparison 2026

Both DEFY and Pure Barre are recreation & entertainment franchises. DEFY requires an investment of $2.7M – $4.2M while Pure Barre requires $445K – $736K. In terms of revenue, DEFY reports higher average unit revenue at $2.0M. Pure Barre has SBA lending data on file with a 3.3% charge-off rate. FranchiseVerdict rates DEFY B (Above average) and Pure Barre B (Above average).

Metric	DEFY	Pure Barre
Verdict Grade	BAbove averageAbove average	BAbove averageAbove average
Investment Range	$2.7M – $4.2M	$445K – $736K
Franchise Fee	$60K	$60K
Royalty Rate	6.0%	7.0%
Average Revenue (Item 19)	$2.0M	$393KOutlet subset
SBA Charge-Off Rate	N/A	3.3% (171 loans)
Total Units	61	617
Unit Growth (YoY)	N/A	N/A
Year Began Franchising	2018	2012
FDD Year	2022	2026