Comfort Keepers vs Home Instead
Franchise Comparison 2026
Both Comfort Keepers and Home Instead are senior care franchises. Comfort Keepers requires an investment of $120K – $191K while Home Instead requires $91K – $270K. In terms of revenue, Home Instead reports higher average unit revenue at $2.6M. On SBA loan performance, Home Instead has a lower charge-off rate (2.7%) compared to Comfort Keepers (3.9%). FranchiseVerdict rates Comfort Keepers A (Top Quintile) and Home Instead A (Top Quintile).
| Metric | Comfort Keepers | Home Instead |
|---|---|---|
| Verdict Grade | ATop QuintileTop Quintile | ATop QuintileTop Quintile |
| Investment Range | $120K – $191K | $91K – $270K |
| Franchise Fee | $55K | $54K |
| Royalty Rate | Greater of $500/month minimum or 5% of Gross Revenue during first 24 months; after month 25 if MPS not met, 5% applied to greater of Gross Revenue or MPS Gross Revenue | 5.0% |
| Average Revenue (Item 19) | $1.3M | $2.6M |
| SBA Charge-Off Rate | 3.9% (116 loans) | 2.7% (194 loans) |
| Total Units | 624 | 625 |
| Unit Growth (YoY) | N/A | N/A |
| Year Began Franchising | 1999 | 1995 |
| FDD Year | 2025 | 2025 |
Investment Range
$120K – $191K
$91K – $270K
Franchise Fee
$55K
$54K
Royalty Rate
Greater of $500/month minimum or 5% of Gross Revenue during first 24 months; after month 25 if MPS not met, 5% applied to greater of Gross Revenue or MPS Gross Revenue
5.0%
Average Revenue (Item 19)
$1.3M
$2.6M
SBA Charge-Off Rate
3.9% (116 loans)
2.7% (194 loans)
Total Units
624
625
Unit Growth (YoY)
N/A
N/A
Year Began Franchising
1999
1995
FDD Year
2025
2025