Ben & Jerry’s vs Plato’s Closet®
Franchise Comparison 2026
Both Ben & Jerry’s and Plato’s Closet® are retail franchises. Ben & Jerry’s requires an investment of $188K – $631K while Plato’s Closet® requires $356K – $468K. In terms of revenue, Plato’s Closet® reports higher average unit revenue at $1.3M. On SBA loan performance, Ben & Jerry’s has a lower charge-off rate (0.0%) compared to Plato’s Closet® (2.1%). FranchiseVerdict rates Ben & Jerry’s A (Strongest tier) and Plato’s Closet® A (Strongest tier).
| Metric | Ben & Jerry’s | Plato’s Closet® |
|---|---|---|
| Verdict Grade | AStrongest tierStrongest tier | AStrongest tierStrongest tier |
| Investment Range | $188K – $631K | $356K – $468K |
| Franchise Fee | $20K | $15K |
| Royalty Rate | 3.0% | 5.0% |
| Average Revenue (Item 19) | $665K | $1.3M |
| SBA Charge-Off Rate | 0.0% (20 loans) | 2.1% (229 loans) |
| Total Units | 154 | 526 |
| Unit Growth (YoY) | N/A | N/A |
| Year Began Franchising | 1981 | 1999 |
| FDD Year | 2026 | 2026 |
Investment Range
$188K – $631K
$356K – $468K
Franchise Fee
$20K
$15K
Royalty Rate
3.0%
5.0%
Average Revenue (Item 19)
$665K
$1.3M
SBA Charge-Off Rate
0.0% (20 loans)
2.1% (229 loans)
Total Units
154
526
Unit Growth (YoY)
N/A
N/A
Year Began Franchising
1981
1999
FDD Year
2026
2026