Trend Hotels and Suites by My Place
Formerly known as My Place Hotels of America
Bottom line
- Total investment $273K – $2.9M including a $45K franchise fee, 0.0% ongoing royalty.
- No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
- Rated MODERATE with a risk score of 62/100. SBA loan default rate of 0.0% across 13 loans (below the industry average).
- No Item 19 financial performance representation. Without franchisor-disclosed revenue data, you'll need to gather unit economics directly from existing franchisees.
Item 1 · who you're contracting with
The Franchisor
Yale framework · single-unit ROIC
Returns Analysis
Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.
The model · Yale framework
What would one Trend Hotels and Suites by My Place unit return on the cash you put in?
Unlevered ROIC · per unit
8%
Below typical band (30–60%)
Overview
About
Franchisees operate Trend Hotels and Suites by My Place, managing mid-scale hotel properties across 10-year terms. Day-to-day operations include housekeeping, front desk management, guest services, and property maintenance while remitting escalating royalties (0–5%) on gross room revenue to the franchisor, which provides brand, systems, and reservation support.
Item 7 · what it costs
The Vitals
Item 19
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
Item 20 · unit dynamics
The Growth Chart
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 5 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.
Government records
SBA Loan Data
Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
A brand with zero operating units, active litigation alleging franchisor misrepresentation, undisclosed financials, and questionable going concern status represents extreme execution risk with minimal proven track record.
Score breakdown · what drove the 62 / 100 rating
- 01MINORZero operating units with unknown growth trajectory indicates brand has not successfully launched or has experienced complete system collapse
- 02HIGHActive litigation with former franchisee alleging misrepresentation during sales process and franchisor non-compliance—core credibility issue
- 03HIGH'Going Concern' status is FALSE, suggesting potential financial instability or viability questions about the franchisor itself
- 04MEDNo disclosed average revenue or net income data prevents validation of ROI claims and suggests opacity or poor unit performance
- 05MINOREscalating royalty structure (0% to 5%) combined with high investment range ($272.5K–$2.94M) and unproven unit economics creates unsustainable cost burden
- 06MINORArbitration counterclaims alleging misrepresentations indicate pattern of franchisor-franchisee disputes and potential sales practice concerns
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
Item 11
Training & Operations
Item 20
Franchisee Contacts
Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.
Franchisee contacts
21 numbers
One-time purchase · CSV download · Validation questions included
FDD download
Trend Hotels and Suites by My Place · FDD (2026) PDF