How Much Does a Wise Coatings Franchise Cost?
Data from the 2025 Franchise Disclosure Document
Investment Summary
Total Investment
$175K – $200K
Franchise Fee
$50K
Royalty
Greater of 5% of Collected Gross Revenue or monthly minimum ($1,500 - $3,000)
Ad Fund
2.0%
Cost Breakdown
Initial Franchise Fee
The initial franchise fee for Wise Coatings is $50K. This one-time payment covers the right to operate under the brand, access to proprietary systems, and initial training programs.
Total Investment Range
Opening a Wise Coatings franchise requires a total investment of $175K – $200K. This range typically includes real estate or leasehold improvements, equipment and fixtures, initial inventory, signage, insurance, and working capital to sustain operations during the ramp-up period.
Working capital alone ranges from $45K to $59K.
Ongoing Costs
Beyond the initial investment, Wise Coatings franchisees pay ongoing fees. The royalty structure is: Greater of 5% of Collected Gross Revenue or monthly minimum ($1,500 - $3,000). The advertising or brand fund contribution is 2.0% of gross sales. There is also a technology fee of $750.
Net Worth & Liquid Capital Requirements
Wise Coatings requires working capital of $45K – $59K to cover initial operating expenses. This is the liquid cash you should have available beyond the franchise fee and buildout costs.
What Can You Earn?
According to Wise Coatings's Item 19 financial performance representation:
Median gross sales: $393K
This figure comes from Item 19 of the FDD. Gross sales are not the same as take-home profit. After deducting royalties, ad fund fees, rent, labor, and COGS, net income is typically a fraction of gross revenue.
How Do Banks View Wise Coatings?
SBA Loans Issued
7
Default Rate
0.0%
The SBA (Small Business Administration) tracks loan performance for franchise brands. Wise Coatings has 7 SBA-backed loans on record. The default rate is 0.0%, which is below the franchise industry average, indicating relatively lower lending risk. A lower default rate generally indicates that lenders view the franchise as a safer investment, though past performance does not guarantee future results.
Next Steps
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