How Much Does a Wine & Design Franchise Cost?
Data from the 2025 Franchise Disclosure Document
Investment Summary
Total Investment
$70K – $272K
Franchise Fee
$25K
Royalty
6.0%
Ad Fund
2.0%
Cost Breakdown
Initial Franchise Fee
The initial franchise fee for Wine & Design is $25K. This one-time payment covers the right to operate under the brand, access to proprietary systems, and initial training programs.
Total Investment Range
Opening a Wine & Design franchise requires a total investment of $70K – $272K. This range typically includes real estate or leasehold improvements, equipment and fixtures, initial inventory, signage, insurance, and working capital to sustain operations during the ramp-up period.
Working capital alone ranges from $8K to $12K.
Ongoing Costs
Beyond the initial investment, Wine & Design franchisees pay ongoing fees. The royalty fee is 6.0% of gross sales (Percentage of Gross Sales). The advertising or brand fund contribution is 2.0% of gross sales. There is also a technology fee of $250.
Net Worth & Liquid Capital Requirements
Wine & Design requires working capital of $8K – $12K to cover initial operating expenses. This is the liquid cash you should have available beyond the franchise fee and buildout costs.
What Can You Earn?
Wine & Design does not disclose earnings data in Item 19 of its Franchise Disclosure Document. Not all franchisors choose to publish financial performance representations, though this is a data point many prospective franchisees consider important.
How Do Banks View Wine & Design?
SBA Loans Issued
9
Default Rate
28.6%
The SBA (Small Business Administration) tracks loan performance for franchise brands. Wine & Design has 9 SBA-backed loans on record. The default rate is 28.6%, which is near the franchise industry average. A lower default rate generally indicates that lenders view the franchise as a safer investment, though past performance does not guarantee future results.
Next Steps
Talk to current Wine & Design franchise owners
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Compare Wine & Design to similar franchises
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