How Much Does a Which Wich® Franchise Cost?
Data from the 2025 Franchise Disclosure Document
Investment Summary
Total Investment
$254K – $822K
Franchise Fee
$30K
Royalty
6.0%
Ad Fund
3.0%
Cost Breakdown
Initial Franchise Fee
The initial franchise fee for Which Wich® is $30K. This one-time payment covers the right to operate under the brand, access to proprietary systems, and initial training programs.
Total Investment Range
Opening a Which Wich® franchise requires a total investment of $254K – $822K. This range typically includes real estate or leasehold improvements, equipment and fixtures, initial inventory, signage, insurance, and working capital to sustain operations during the ramp-up period.
Working capital alone ranges from $10K to $40K.
Ongoing Costs
Beyond the initial investment, Which Wich® franchisees pay ongoing fees. The royalty fee is 6.0% of gross sales (Percentage of Gross Sales). The advertising or brand fund contribution is 3.0% of gross sales. There is also a technology fee of $300.
Net Worth & Liquid Capital Requirements
Which Wich® requires working capital of $10K – $40K to cover initial operating expenses. This is the liquid cash you should have available beyond the franchise fee and buildout costs.
What Can You Earn?
Which Wich® does not disclose earnings data in Item 19 of its Franchise Disclosure Document. Not all franchisors choose to publish financial performance representations, though this is a data point many prospective franchisees consider important.
How Do Banks View Which Wich®?
SBA Loans Issued
135
Default Rate
24.8%
The SBA (Small Business Administration) tracks loan performance for franchise brands. Which Wich® has 135 SBA-backed loans on record. The default rate is 24.8%, which is near the franchise industry average. A lower default rate generally indicates that lenders view the franchise as a safer investment, though past performance does not guarantee future results.
Next Steps
Talk to current Which Wich® franchise owners
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