How Much Does a We Sell Restaurants Franchise Cost?
Data from the 2025 Franchise Disclosure Document
Investment Summary
Total Investment
$106K – $150K
Franchise Fee
$50K
Royalty
the greater of 15% of Gross Revenues or a monthly minimum ($0 to $1,000 based on tenure)
Ad Fund
2.0%
Cost Breakdown
Initial Franchise Fee
The initial franchise fee for We Sell Restaurants is $50K. This one-time payment covers the right to operate under the brand, access to proprietary systems, and initial training programs.
Total Investment Range
Opening a We Sell Restaurants franchise requires a total investment of $106K – $150K. This range typically includes real estate or leasehold improvements, equipment and fixtures, initial inventory, signage, insurance, and working capital to sustain operations during the ramp-up period.
Working capital alone ranges from $20K to $50K.
Ongoing Costs
Beyond the initial investment, We Sell Restaurants franchisees pay ongoing fees. The royalty structure is: the greater of 15% of Gross Revenues or a monthly minimum ($0 to $1,000 based on tenure). The advertising or brand fund contribution is 2.0% of gross sales. There is also a technology fee of $750.
Net Worth & Liquid Capital Requirements
We Sell Restaurants requires working capital of $20K – $50K to cover initial operating expenses. This is the liquid cash you should have available beyond the franchise fee and buildout costs.
What Can You Earn?
According to We Sell Restaurants's Item 19 financial performance representation:
Median gross sales: $136K
This figure comes from Item 19 of the FDD. Gross sales are not the same as take-home profit. After deducting royalties, ad fund fees, rent, labor, and COGS, net income is typically a fraction of gross revenue.
How Do Banks View We Sell Restaurants?
SBA Loans Issued
1
Default Rate
N/A
The SBA (Small Business Administration) tracks loan performance for franchise brands. We Sell Restaurants has 1 SBA-backed loans on record. A lower default rate generally indicates that lenders view the franchise as a safer investment, though past performance does not guarantee future results.
Next Steps
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