How Much Does a U.S. Lawns Franchise Cost?
Data from the 2025 Franchise Disclosure Document
Investment Summary
Total Investment
$72K – $200K
Franchise Fee
$49K
Royalty
Sliding scale: 6% of Gross Billings for $62,500 or less; 5% for amounts between $62,500.01 and $125,000; 4% for amounts in excess of $125,000.
Ad Fund
2.0%
Cost Breakdown
Initial Franchise Fee
The initial franchise fee for U.S. Lawns is $49K. This one-time payment covers the right to operate under the brand, access to proprietary systems, and initial training programs.
Total Investment Range
Opening a U.S. Lawns franchise requires a total investment of $72K – $200K. This range typically includes real estate or leasehold improvements, equipment and fixtures, initial inventory, signage, insurance, and working capital to sustain operations during the ramp-up period.
Working capital alone ranges from $25K to $100K.
Ongoing Costs
Beyond the initial investment, U.S. Lawns franchisees pay ongoing fees. The royalty structure is: Sliding scale: 6% of Gross Billings for $62,500 or less; 5% for amounts between $62,500.01 and $125,000; 4% for amounts in excess of $125,000.. The advertising or brand fund contribution is 2.0% of gross sales. There is also a technology fee of $299.
Net Worth & Liquid Capital Requirements
U.S. Lawns requires working capital of $25K – $100K to cover initial operating expenses. This is the liquid cash you should have available beyond the franchise fee and buildout costs.
What Can You Earn?
According to U.S. Lawns's Item 19 financial performance representation:
Median gross sales: $976K
This figure comes from Item 19 of the FDD. Gross sales are not the same as take-home profit. After deducting royalties, ad fund fees, rent, labor, and COGS, net income is typically a fraction of gross revenue.
How Do Banks View U.S. Lawns?
SBA Loans Issued
65
Default Rate
19.4%
The SBA (Small Business Administration) tracks loan performance for franchise brands. U.S. Lawns has 65 SBA-backed loans on record. The default rate is 19.4%, which is near the franchise industry average. A lower default rate generally indicates that lenders view the franchise as a safer investment, though past performance does not guarantee future results.
Next Steps
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