How Much Does a True Movement Franchise Cost?

Initial Franchise Fee

The initial franchise fee for True Movement is $50K. This one-time payment covers the right to operate under the brand, access to proprietary systems, and initial training programs.

Total Investment Range

Opening a True Movement franchise requires a total investment of $338K – $1.1M. This range typically includes real estate or leasehold improvements, equipment and fixtures, initial inventory, signage, insurance, and working capital to sustain operations during the ramp-up period.

Working capital alone ranges from $25K to $75K.

Ongoing Costs

Beyond the initial investment, True Movement franchisees pay ongoing fees. The royalty structure is: Seven percent (7%) of Gross Revenue. The advertising or brand fund contribution is 2.0% of gross sales.

Net Worth & Liquid Capital Requirements

True Movement requires working capital of $25K – $75K to cover initial operating expenses. This is the liquid cash you should have available beyond the franchise fee and buildout costs.