How Much Does a Trua Senior Living Locators Franchise Cost?
Data from the 2026 Franchise Disclosure Document
Investment Summary
Total Investment
$73K – $119K
Franchise Fee
$53K
Royalty
8.0%
Ad Fund
2.0%
Cost Breakdown
Initial Franchise Fee
The initial franchise fee for Trua Senior Living Locators is $53K. This one-time payment covers the right to operate under the brand, access to proprietary systems, and initial training programs.
Total Investment Range
Opening a Trua Senior Living Locators franchise requires a total investment of $73K – $119K. This range typically includes real estate or leasehold improvements, equipment and fixtures, initial inventory, signage, insurance, and working capital to sustain operations during the ramp-up period.
Working capital alone ranges from $6K to $25K.
Ongoing Costs
Beyond the initial investment, Trua Senior Living Locators franchisees pay ongoing fees. The royalty fee is 8.0% of gross sales (Gross Sales). The advertising or brand fund contribution is 2.0% of gross sales. There is also a technology fee of $200.
Net Worth & Liquid Capital Requirements
Trua Senior Living Locators requires working capital of $6K – $25K to cover initial operating expenses. This is the liquid cash you should have available beyond the franchise fee and buildout costs.
What Can You Earn?
According to Trua Senior Living Locators's Item 19 financial performance representation:
This figure comes from Item 19 of the FDD. Gross sales are not the same as take-home profit. After deducting royalties, ad fund fees, rent, labor, and COGS, net income is typically a fraction of gross revenue.
Next Steps
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