How Much Does a The NOW Franchise Cost?
Data from the 2024 Franchise Disclosure Document
Investment Summary
Total Investment
$476K – $813K
Franchise Fee
$60K
Royalty
greater of (a) 6% of the Gross Sales or (b) a minimum of $2,500 per month
Ad Fund
2.0%
Cost Breakdown
Initial Franchise Fee
The initial franchise fee for The NOW is $60K. This one-time payment covers the right to operate under the brand, access to proprietary systems, and initial training programs.
Total Investment Range
Opening a The NOW franchise requires a total investment of $476K – $813K. This range typically includes real estate or leasehold improvements, equipment and fixtures, initial inventory, signage, insurance, and working capital to sustain operations during the ramp-up period.
Working capital alone ranges from $25K to $75K.
Ongoing Costs
Beyond the initial investment, The NOW franchisees pay ongoing fees. The royalty structure is: greater of (a) 6% of the Gross Sales or (b) a minimum of $2,500 per month. The advertising or brand fund contribution is 2.0% of gross sales. There is also a technology fee of $2K.
Net Worth & Liquid Capital Requirements
The NOW requires working capital of $25K – $75K to cover initial operating expenses. This is the liquid cash you should have available beyond the franchise fee and buildout costs.
What Can You Earn?
According to The NOW's Item 19 financial performance representation:
Median gross sales: $562K
This figure comes from Item 19 of the FDD. Gross sales are not the same as take-home profit. After deducting royalties, ad fund fees, rent, labor, and COGS, net income is typically a fraction of gross revenue.
Next Steps
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