The NOWFranchise Cost, Revenue & Review 2026
Data from FDD filing
FranchiseVerdict summary · 2026
A The NOW franchise requires a total initial investment of $476K – $813K, including a $60K franchise fee. Per the 2024 FDD, average unit revenue was $582K[2]. Verdict grade: A. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2024 FDD issuance
Overview
- Investment
- $476K – $813K
- 63rd pct Healthcare
- Avg gross sales
- $582K
- 16th pct Healthcare
- Royalty
- N/A
- Units
- 64
- 57th pct Healthcare
- SBA default
- N/A
Quick verdict · Healthcare · color = vs category peers
Green = >15% above Healthcare avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
The system grew 36% year-over-year. Fast growth means demand, but can strain support.
Bottom line
- Total investment $476K – $813K including a $60K franchise fee.
- Average unit revenue of $582K/year (median $562K), with an estimated 7% cash-on-cash return.
- Verdict A (Top Quintile) with a risk score of 44/100.
- System growing at 160.9% CAGR over 3 years with 64 total units. Strong expansion trajectory.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- THE NOW FRANCHISE, LLC
- Parent company
- The Now Parent, LLC
- Incorporated in
- DE
- HQ
- 8149 Santa Monica Boulevard, PMB 298, Los Angeles, California 90046
- Auditor
- Holthouse Carlin Van Trigt LLP
- Audited financials
- Franchisor revenue
- $10.2M
- vs $6.0M prior year
Affiliated brands
- has not offered or awarded franchises in any line of business and
- Park West Financial
- BoBark Franchising
- The Now GC
- TheNow
- The Now PC
Other brands the franchisor or its parent operates (Item 1).
Overview
About
The NOW appears to be a wellness, fitness, or lifestyle experience brand where franchisees operate a physical location serving customers. Day-to-day operations likely include managing staff, customer experience delivery, facility maintenance, marketing, and community engagement within their protected territory.
- CEO
- Jason Post
- Headquarters
- CA
- Founded
- 2019
- FDD year
- 2024
- States available
- 19
FDD Item 7 · 2024 filing · 20 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Feenot refundable | $60K | $60K | |
| Initial Training Feenot refundable | $15K | $15K | |
| Costs and Expenses Associated with Initial Trainingnot refundable | $500 | $4K | |
| Lease and Utility Depositsnot refundable | $0 | $13K | |
| Rentnot refundable | $0 | $24K | |
| Project Management Feenot refundable | $15K | $18K | |
| Design, Architecture, and Engineeringnot refundable | $11K | $25K | |
| Leasehold Improvementsnot refundable | $186K | $355K | |
| Furniture, Fixtures, and Equipmentnot refundable | $85K | $120K | |
| Permits and Permit Managementnot refundable | $2K | $10K | |
| Signagenot refundable | $8K | $16K | |
| Initial Marketing Kitnot refundable | $5K | $6K | |
| Boutique Initial Opening Suppliesnot refundable | $17K | $17K | |
| Business Management Systemnot refundable | $18K | $20K | |
| Insurance - 3 Monthsnot refundable | $750 | $4K | |
| Technology Servicesnot refundable | $4K | $4K | |
| Initial Marketing Spendnot refundable | $2K | $2K | |
| Professional Fees and Business Permitsnot refundable | $5K | $8K | |
| Digital Marketing Requirement - 3 Monthsnot refundable | $18K | $18K | |
| Additional Funds - 3 Monthsnot refundable | $25K | $75K | |
| Total initial investment | $476K | $813K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Single-unit · estimated
Returns at a glance
Indicative numbers using FDD Item 7 / Item 19 inputs and category-benchmarked cost ratios. Full single-unit, 25-unit portfolio, and LBO models (with every input editable to stress-test your own scenario) live on the financials page.
Store EBITDA · annual
$99K
17.0% margin
Unlevered ROIC
14%
EBITDA / total invested capital
Payback
7.0 yrs
cash-on-cash, unlevered
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $476K – $813K
- Near category avg vs category
- Liquid capital req'd
- $25K – $75K
- Better than avg vs category
- Franchise fee
- $60K – $60K
- Near category avg vs category
- Royalty
- greater of (a) 6% of the Gross Sales or (b) a minimum of …
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 8.0%
- vs 9–13% typical
- Payback period
- 14.3 yrs
- From FDD / Item 19
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Marketing / ad fund | 2.0% of gross sales |
| Technology fee | $2K |
| Transfer fee | $10K |
| Renewal fee | $10K |
| Inventory (initial) | $17K – $17K |
| Total fee load | 8.0% of rev |
Financial Performance
- Avg gross sales
- $582K
- Per unit, per year
- Median gross sales
- $562K
- Avg net profit
- $45K
- Reported as Net Profit in FDD Item 19
- Cash-on-cash
- 7.0%
- Based on Net Profit / investment midpoint
- Item 19 type
- Historical performance data for subsets of franchised and affiliate-owned locations
- Sample size
- 45 units
- vs category median 12 · large
- Range (low → high)
- $202K→$1.2M
- Cohort dispersion (min → max)
- Transparency tier
- revenue_only
- Categorical assessment of disclosure depth
- Reporting year
- 2024
- Fiscal year the figures cover
- Transparency
- 7 / 5
- vs category median 4 / 5 · above
Compared against 201 Healthcare brands
Revenue is only 0.9x the investment. This means each unit may take 5+ years to recoup the initial outlay at typical margins.
vs Healthcare averages
How The NOW Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 64
- Opened
- 16
- Last reporting year
- Closed
- 0
- Turnover rate
- 0.0%
- Company-owned
- 4
- Corporate units in the system
- % franchised
- 94%
- vs corporate-owned
- Net growth (yr3)
- +36.4%
- Net unit change last year
- 3-yr CAGR
- +160.9%
- Compounded over last 3 years
3-year detail · Item 20
- Opened (3yr)
- 16
- Closed (3yr)
- 0
- Terminated (3yr)
- 0
- Non-renewed (3yr)
- 0
- Transfers (3yr)
- 0
- Reacquired (3yr)
- 0
- Franchisor bought back
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 25 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
Available to sell in · Item 12
- New York
- South Dakota
States where the franchisor is registered to sell new franchises (FDD registration filings).
Fast growth in a small system. Newer franchisors expanding quickly may not yet have the support infrastructure of larger systems.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
The NOW presents a CAUTION-to-HIGH RISK profile due to going concern status, active founder litigation, inadequate unit economics (royalties consume 98% of net income), and lack of transparent financial performance data despite rapid growth.
Litigation (Item 3)
2 case reference(s): 2 pending, 2 settled.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Holthouse Carlin Van Trigt LLP
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Must buy proprietary products: No
- Restricted to system-approved products: Yes
Score breakdown · what drove the 44 / 100 rating
- 01HIGHGoing Concern status is FALSE — indicates potential financial instability at corporate level despite 36.4% YoY unit growth
- 02HIGHActive litigation involving founders (Ehrman v. Post) over breach of contract, fiduciary duty, and misrepresentation raises governance and trustworthiness concerns
- 03MINORRoyalty structure minimum of $2,500/month ($30,000 annually) represents 98% of average net income ($30,558), leaving minimal profit margin for franchisee
- 04MINORHigh initial investment ($476k-$813k) combined with thin margins creates extended payback period and capital recovery risk
- 05MINORNo Item 19 (Financial Performance Representations) provided — unable to validate if $582k average revenue and $30.5k net income are system-wide or cherry-picked
- 06MINORRapid expansion (36.4% YoY growth) may indicate aggressive recruitment over franchisee support and sustainable unit economics
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 2 |
| Territory type | Radius around the Boutique |
| Protected territory | Yes |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 2 years |
| Right of first refusalℹ | Yes |
| Termination notice | 30 days |
| Curable defaultsℹ | 4 |
| Mandatory arbitration | Yes |
| Jury trial waiver | Yes |
| Governing law | California |
| Litigation count | 1 |
View Item 3 litigation summary
2 case reference(s): 2 pending, 2 settled.
Items 10, 11
Training & Operations
- Classroom training
- 53 hrs
- On-the-job training
- 68 hrs
- Training location
- On-site and corporate
- Site selection
- joint
- Franchisor financing
- Offered
- Item 10
- POS system
- Business Management System
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Business Management System
Item 20 · call current owners
Franchisee Contacts
81 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
The NOW · FDD (2024) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a The NOW franchise?
The total investment to open a The NOW franchise ranges from $476K – $813K, with an initial franchise fee of $60K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do The NOW franchise owners earn?
According to Item 19 of the The NOW FDD, the average gross sales per unit is $582K. The median is $562K. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
What is The NOW's franchise failure rate?
SBA 7(a) loan charge-off data is not available for The NOW (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many The NOW franchise locations are there?
As of their most recent FDD filing, The NOW has 64 total units in the United States, including 23 franchised units and 4 company-owned units. 16 new units were opened in the latest reporting year.
Is The NOW a good franchise to buy?
FranchiseVerdict rates The NOW as a A-grade franchise with a risk score of 44 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.