How Much Does a The Max Challenge Franchise Cost?
Data from the 2025 Franchise Disclosure Document
Investment Summary
Total Investment
$63K – $349K
Franchise Fee
$40K
Royalty
The Greater of 7% of gross revenues or the Monthly Minimum Royalty Fee
Ad Fund
Greater of 2% of gross revenues or $200 per month
Cost Breakdown
Initial Franchise Fee
The initial franchise fee for The Max Challenge is $40K. This one-time payment covers the right to operate under the brand, access to proprietary systems, and initial training programs.
Total Investment Range
Opening a The Max Challenge franchise requires a total investment of $63K – $349K. This range typically includes real estate or leasehold improvements, equipment and fixtures, initial inventory, signage, insurance, and working capital to sustain operations during the ramp-up period.
Working capital alone ranges from $15K to $45K.
Ongoing Costs
Beyond the initial investment, The Max Challenge franchisees pay ongoing fees. The royalty structure is: The Greater of 7% of gross revenues or the Monthly Minimum Royalty Fee. The ad fund contribution is: Greater of 2% of gross revenues or $200 per month. There is also a technology fee of $599.
Net Worth & Liquid Capital Requirements
The Max Challenge requires working capital of $15K – $45K to cover initial operating expenses. This is the liquid cash you should have available beyond the franchise fee and buildout costs.
What Can You Earn?
The Max Challenge does not disclose earnings data in Item 19 of its Franchise Disclosure Document. Not all franchisors choose to publish financial performance representations, though this is a data point many prospective franchisees consider important.
How Do Banks View The Max Challenge?
SBA Loans Issued
13
Default Rate
37.5%
The SBA (Small Business Administration) tracks loan performance for franchise brands. The Max Challenge has 13 SBA-backed loans on record. The default rate is 37.5%, which is above the franchise industry average, suggesting higher lending risk. A lower default rate generally indicates that lenders view the franchise as a safer investment, though past performance does not guarantee future results.
Next Steps
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