How Much Does a The Barbershop / The Guy’s Place Franchise Cost?
Data from the 2024 Franchise Disclosure Document
Investment Summary
Total Investment
$155K – $282K
Franchise Fee
$35K
Royalty
4.5%
Ad Fund
2.0%
Cost Breakdown
Initial Franchise Fee
The initial franchise fee for The Barbershop / The Guy’s Place is $35K. This one-time payment covers the right to operate under the brand, access to proprietary systems, and initial training programs.
Total Investment Range
Opening a The Barbershop / The Guy’s Place franchise requires a total investment of $155K – $282K. This range typically includes real estate or leasehold improvements, equipment and fixtures, initial inventory, signage, insurance, and working capital to sustain operations during the ramp-up period.
Working capital alone ranges from $15K to $30K.
Ongoing Costs
Beyond the initial investment, The Barbershop / The Guy’s Place franchisees pay ongoing fees. The royalty fee is 4.5% of gross sales (Gross Sales). The advertising or brand fund contribution is 2.0% of gross sales. There is also a technology fee of $1K.
Net Worth & Liquid Capital Requirements
The Barbershop / The Guy’s Place requires working capital of $15K – $30K to cover initial operating expenses. This is the liquid cash you should have available beyond the franchise fee and buildout costs.
What Can You Earn?
According to The Barbershop / The Guy’s Place's Item 19 financial performance representation:
Median gross sales: $473K
This figure comes from Item 19 of the FDD. Gross sales are not the same as take-home profit. After deducting royalties, ad fund fees, rent, labor, and COGS, net income is typically a fraction of gross revenue.
Next Steps
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