FranchiseVerdict
The Barbershop / The Guy’s Place logo
FV-02601·MODERATEExcellent91

The Barbershop / The Guy’s Place

Personal Services - Beauty & SalonFranchising since 2008Website
Investment
$155K – $282K
22nd pct Beauty & Salon
Avg revenue
$461K
23rd pct Beauty & Salon
Royalty
4.5%
6th pct Beauty & Salon
Units
49
54th pct Beauty & Salon
SBA default

Bottom line

  • Total investment $155K – $282K including a $35K franchise fee, 4.5% ongoing royalty.
  • Average unit revenue of $461K/year (median $473K).
  • Rated MODERATE with a risk score of 63/100.

Item 1 · who you're contracting with

The Franchisor

Legal entity
The Barbershop A Hair Salon for Men, LLC
Incorporated in
Wisconsin
HQ
1369 Mourning Dove Court, De Pere, WI 54115-9518
Auditor
KerberRose SC
Audited financials
Franchisor revenue
$419K
vs $468K prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one The Barbershop / The Guy’s Place unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $460,555
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: personal services
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $155K–$282K
Working capital
$
FDD reports $15K–$30K

Unlevered ROIC · per unit

45%

In Yale's "attractive" band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$108K
EBITDA margin
23.5%
Total invested
$241K
Payback
27 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 The Barbershop / The Guy’s Place units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$1.5M

on $7.6M purchase

Total debt

$6.1M

SBA $3.8M + senior + seller note

Overview

About

Franchisees operate a barbershop providing haircuts, shaves, and grooming services. Day-to-day activities include managing staff, maintaining client relationships, scheduling appointments, inventory management, and ensuring brand compliance. Revenue depends on foot traffic, service pricing, and operational efficiency.

CEO
Brian J. Bowe
Founded
2008
FDD year
2024
States available
10

Item 7 · what it costs

The Vitals

Total investment
$155K – $282K
All-in to open one unit
Liquid capital
$15K – $30K
Cash you must have on hand
Franchise fee
$35K
Royalty
4.5%
Gross Sales · typical 6–8%
Ad fund
2.0%
typical 3–5%
Total fee load
6.5%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$461K
Per unit, per year
Median gross sales
$473K
Item 19 type
Gross Sales
Sample size
34 units
vs category median 34
Range (low → high)
$86K$828K
Cohort dispersion
Transparency
4 / 5
vs category median 4 / 5 · typical
Revenue rank23th
vs Personal Services - Beauty & Salon peers
Investment cost rank22th
Lower investment ranks lower (better)
Royalty rate rank6th
Lower royalty = lower percentile (better)
Unit count rank54th
vs Personal Services - Beauty & Salon peers
Risk score rank57th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
49
Opened
0
Last reporting year
Closed
2
Turnover rate
4.1%
Company-owned
2
Corporate units in the system
% franchised
96%
vs corporate-owned
Net growth (yr3)
-4.1%
Net unit change last year
3-yr CAGR
-4.1%
Compounded over last 3 years
2022
47-2
Franchised units
2023
49
Franchised units
2024
49
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 3 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 3 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

No SBA loan data available for this brand.

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

63
Risk · 0-100
MODERATE63 / 100

Declining unit count, missing profitability data, and high startup costs relative to average revenue create meaningful uncertainty about franchisee ROI and system health.

Score breakdown · what drove the 63 / 100 rating

  1. 01MINORUnit count declining 4.1% YoY (49 units) suggests franchisee satisfaction or system viability issues
  2. 02MEDNet income not disclosed in FDD Item 19 — cannot validate $460k revenue translates to meaningful profit
  3. 03MINORHigh initial investment ($154.6k–$282k) paired with 4.5% royalty creates significant break-even threshold
  4. 04MEDSmall franchise system (49 units) means limited economies of scale and supplier leverage
  5. 05MINOR10-year term is relatively short for barbershop industry; renewal risk unclear

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Radius
Protected territory
Yes
Initial term
10 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Optional
Governing law
Wisconsin

Item 11

Training & Operations

Classroom training
48 hrs
On-the-job training
47 hrs
POS system
MyTime
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

50 numbers

Locked
(920) 993-••••
SD
(920) 287-••••
SD
(906) 226-••••
AL

One-time purchase · CSV download · Validation questions included

FDD download

The Barbershop / The Guy’s Place · FDD (2024) PDF

Single-page checkout · instant download · CSV export of contacts available separately above