How Much Does a The Agency® Franchise Cost?
Data from the 2025 Franchise Disclosure Document
Investment Summary
Total Investment
$120K – $896K
Franchise Fee
$48K
Royalty
6.0%
Ad Fund
1.3%
Cost Breakdown
Initial Franchise Fee
The initial franchise fee for The Agency® is $48K. This one-time payment covers the right to operate under the brand, access to proprietary systems, and initial training programs.
Total Investment Range
Opening a The Agency® franchise requires a total investment of $120K – $896K. This range typically includes real estate or leasehold improvements, equipment and fixtures, initial inventory, signage, insurance, and working capital to sustain operations during the ramp-up period.
Working capital alone ranges from $12K to $98K.
Ongoing Costs
Beyond the initial investment, The Agency® franchisees pay ongoing fees. The royalty fee is 6.0% of gross sales (Tiered percentage of Gross Revenue). The advertising or brand fund contribution is 1.3% of gross sales.
Net Worth & Liquid Capital Requirements
The Agency® requires working capital of $12K – $98K to cover initial operating expenses. This is the liquid cash you should have available beyond the franchise fee and buildout costs.
What Can You Earn?
The Agency® does not disclose earnings data in Item 19 of its Franchise Disclosure Document. Not all franchisors choose to publish financial performance representations, though this is a data point many prospective franchisees consider important.
How Do Banks View The Agency®?
SBA Loans Issued
1
Default Rate
N/A
The SBA (Small Business Administration) tracks loan performance for franchise brands. The Agency® has 1 SBA-backed loans on record. A lower default rate generally indicates that lenders view the franchise as a safer investment, though past performance does not guarantee future results.
Next Steps
Talk to current The Agency® franchise owners
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Risk analysis, unit growth, contract terms, and more
Compare The Agency® to similar franchises
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