The Agency®Franchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
FranchiseVerdict summary · 2026
A The Agency® franchise requires a total initial investment of $120K – $896K, including a $48K franchise fee and an ongoing 6.0% royalty[2]. The 2025 FDD does not disclose unit-level revenue (no Item 19). Verdict grade: A. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2025 FDD issuance
Overview
- Investment
- $120K – $896K
- 62nd pct Real Estate
- Avg gross sales
- N/A
- 25th pct Real Estate
- Royalty
- 6.0%
- 21st pct Real Estate
- Units
- 91
- 40th pct Real Estate
- SBA default
- N/A
Quick verdict · Real Estate · color = vs category peers
Green = >15% above Real Estate avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Franchised units fell from 54 to 21 over 3 years. Investigate why operators are leaving.
Bottom line
- Total investment $120K – $896K including a $48K franchise fee, 6.0% ongoing royalty.
- No Item 19 financial performance data disclosed. The franchisor chose not to publish revenue figures.
- Verdict A (Top Quintile) with a risk score of 39/100.
- System growing at 157.1% CAGR over 3 years with 91 total units. Strong expansion trajectory.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- The Agency Real Estate Franchising, LLC
- Parent company
- RealTech Holdings, Inc.
- CEO title
- Chief Executive Officer
- Mauricio Umansky
- Founder active
- Yes
- Original founder still leading the business
- Incorporated in
- DE
- HQ
- 331 Foothill Road, Suite 100, Beverly Hills, California 90210
- Auditor
- Holthouse | Carlin | Van Trigt LLP
- Audited financials
- Franchisor revenue
- $3.3M
- vs $5.1M prior year
Overview
About
Franchisees operate real estate brokerage offices, recruiting and managing licensed agents to transact residential and commercial property sales. Day-to-day activities include agent recruitment/training, transaction management, marketing, client relationship management, and compliance with local/state real estate regulations. Revenue derives from agent commission splits (typically 50-80% to agents, 20-50% brokerage).
- CEO
- Mauricio Umansky
- Headquarters
- CA
- Founded
- 2014
- FDD year
- 2025
- States available
- 25
FDD Item 7 · 2025 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $48K | $48K |
| Working capital (3–6 mo) | $12K | $98K |
| Equipment, build-out, other | $61K | $751K |
| Total initial investment | $120K | $896K |
Source: The Agency® 2025 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $120K – $896K
- Near category avg vs category
- Liquid capital req'd
- $12K – $98K
- Near category avg vs category
- Franchise fee
- $48K – $75K
- Near category avg vs category
- Royalty
- 6.0%
- percentage_of_gross · typical 6–8%
- Ad fund
- 1.3%
- typical 3–5%
- Total fee load
- 7.3%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 6.0% of gross sales |
| Marketing / ad fund | 1.3% of gross sales |
| Training fee | $1K |
| Transfer fee | $5K |
| Total fee load | 7.3% of rev |
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
vs Real Estate averages
How The Agency® Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 91
- Opened
- 16
- Last reporting year
- Closed
- 2
- Terminated
- 2
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 2.2%
- Company-owned
- 37
- Corporate units in the system
- % franchised
- 59%
- vs corporate-owned
- Multi-unit owners
- 10.0%
- Net growth (yr3)
- +35.0%
- Net unit change last year
- 3-yr CAGR
- +157.1%
- Compounded over last 3 years
3-year detail · Item 20
- Transfers (3yr)
- 0
- Termination rate
- 2.2%
- Franchisor-initiated terminations
- Ceased ops
- 4.4%
- Units that stopped operating
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 27 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
Fast growth in a small system. Newer franchisors expanding quickly may not yet have the support infrastructure of larger systems.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA loan disclosures. This brand has only 1 7(a) loan on file; statistical reliability is limited below 10 loans.
- Total loans
- 1
- Loan volume
- $268K
- Median loan
- $268K
- 50th percentile
- Charge-off rate
- N/A
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- N/A
- 5-yr charge-off
- N/A
- Loans approved 2021+
- Active lenders
- 1
- Defaults
- 0
Explore lender portfolios on Bank Reports or regional data on State Reports.
Premium insight
SBA Lending Report
Deep-dive into The Agency®'s SBA lending history: lender network, geographic footprint, interest rates, and more.
SBA Lending Report
- Principal loss rate and NAICS industry benchmark
- 1 lenders with concentration factor
- Per-state charge-off rates across 1 states
- Startup risk premium and job creation velocity
- 1-year lending trend
Instant access. No subscription.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
High-growth real estate franchise with material litigation history, opaque financials, and territory conflicts presents meaningful investment risk despite no going concern warning.
Litigation (Item 3)
Two cases: (1) Gael Fierro, et al. vs. National Association of Realtors - antitrust class action alleging inflated buyer broker commissions, settled June 2024 for $3,750,000; (2) Sam Hakim v. UMRO Realty Corp. - breach of duty and fraud claims regarding Malibu property transaction, dismissed with prejudice.
Largest disclosed settlement: $3,750,000
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Holthouse | Carlin | Van Trigt LLP
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: Yes
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 39 / 100 rating
- 01MINORNo Item 19 financial disclosure (average revenue/net income) prevents ROI validation despite $119.6k-$896k investment range
- 02HIGHSignificant litigation history ($12.2M+ in settlements) including antitrust and disparagement cases suggests operational/compliance vulnerabilities
- 03MINORUnprotected territory creates direct competition risk from other Agency franchisees and corporate-owned locations
- 04MINORExplosive 35% YoY unit growth (91 units) may indicate unsustainable expansion or market saturation concerns
- 05MINORWide investment range ($776.55k spread) suggests inconsistent unit profitability or unclear buildout costs
- 06MINORReal estate brokerage model highly dependent on agent recruitment and retention in competitive market
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 5 years |
| Allowed renewalsℹ | 2 |
| Territory type | Physical location restriction |
| Protected territory | No |
| Territory population | 100,000 |
| Online sales rights | Granted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | Yes |
| Arbitration location | Beverly Hills, California |
| Jury trial waiver | Yes |
| Governing law | Delaware |
| Litigation count | 4 |
View Item 3 litigation summary
Two cases: (1) Gael Fierro, et al. vs. National Association of Realtors - antitrust class action alleging inflated buyer broker commissions, settled June 2024 for $3,750,000; (2) Sam Hakim v. UMRO Realty Corp. - breach of duty and fraud claims regarding Malibu property transaction, dismissed with prejudice.
Items 10, 11
Training & Operations
- Classroom training
- 16 hrs
- On-the-job training
- 0 hrs
- Training location
- On-site and corporate
- Time to open
- 2 mo
- From signing to launch
- POS system
- BrokerWolf
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: BrokerWolf
Item 20 · call current owners
Franchisee Contacts
64 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
The Agency® · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a The Agency® franchise?
The total investment to open a The Agency® franchise ranges from $120K – $896K, with an initial franchise fee of $48K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do The Agency® franchise owners earn?
The Agency® does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is The Agency®'s franchise failure rate?
SBA 7(a) loan charge-off data is not available for The Agency® (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many The Agency® franchise locations are there?
As of their most recent FDD filing, The Agency® has 91 total units in the United States, including 54 franchised units and 37 company-owned units. 16 new units were opened in the latest reporting year.
Is The Agency® a good franchise to buy?
FranchiseVerdict rates The Agency® as a A-grade franchise with a risk score of 39 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.