How Much Does a Super 8 Franchise Cost?
Data from the 2026 Franchise Disclosure Document
Investment Summary
Total Investment
$285K – $7.1M
Franchise Fee
$25K
Royalty
5.5%
Ad Fund
3.0%
Cost Breakdown
Initial Franchise Fee
The initial franchise fee for Super 8 is $25K. This one-time payment covers the right to operate under the brand, access to proprietary systems, and initial training programs.
Total Investment Range
Opening a Super 8 franchise requires a total investment of $285K – $7.1M. This range typically includes real estate or leasehold improvements, equipment and fixtures, initial inventory, signage, insurance, and working capital to sustain operations during the ramp-up period.
Working capital alone ranges from $104K to $180K.
Ongoing Costs
Beyond the initial investment, Super 8 franchisees pay ongoing fees. The royalty fee is 5.5% of gross sales (Gross Room Revenue). The advertising or brand fund contribution is 3.0% of gross sales.
Net Worth & Liquid Capital Requirements
Super 8 requires working capital of $104K – $180K to cover initial operating expenses. This is the liquid cash you should have available beyond the franchise fee and buildout costs.
What Can You Earn?
Super 8 does not disclose earnings data in Item 19 of its Franchise Disclosure Document. Not all franchisors choose to publish financial performance representations, though this is a data point many prospective franchisees consider important.
How Do Banks View Super 8?
SBA Loans Issued
744
Default Rate
9.4%
The SBA (Small Business Administration) tracks loan performance for franchise brands. Super 8 has 744 SBA-backed loans on record. The default rate is 9.4%, which is below the franchise industry average, indicating relatively lower lending risk. A lower default rate generally indicates that lenders view the franchise as a safer investment, though past performance does not guarantee future results.
Next Steps
Talk to current Super 8 franchise owners
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