How Much Does a Sunoco Retail LLC – Area Representative Program Franchise Cost?
Data from the 2025 Franchise Disclosure Document
Investment Summary
Total Investment
$20K – $39K
Franchise Fee
$5K
Royalty
Area Representative keeps $5,000 of the APLUS Store initial franchise fee and receives up to 50% share of royalty fees paid by APLUS Stores in territory (minimum $500 per month per store).
Ad Fund
AR Brand Fee between $500 to $1,000 per month (if established)
Cost Breakdown
Initial Franchise Fee
The initial franchise fee for Sunoco Retail LLC – Area Representative Program is $5K. This one-time payment covers the right to operate under the brand, access to proprietary systems, and initial training programs.
Total Investment Range
Opening a Sunoco Retail LLC – Area Representative Program franchise requires a total investment of $20K – $39K. This range typically includes real estate or leasehold improvements, equipment and fixtures, initial inventory, signage, insurance, and working capital to sustain operations during the ramp-up period.
Working capital alone ranges from $3K to $7K.
Ongoing Costs
Beyond the initial investment, Sunoco Retail LLC – Area Representative Program franchisees pay ongoing fees. The royalty structure is: Area Representative keeps $5,000 of the APLUS Store initial franchise fee and receives up to 50% share of royalty fees paid by APLUS Stores in territory (minimum $500 per month per store).. The ad fund contribution is: AR Brand Fee between $500 to $1,000 per month (if established). There is also a technology fee of $650.
Net Worth & Liquid Capital Requirements
Sunoco Retail LLC – Area Representative Program requires working capital of $3K – $7K to cover initial operating expenses. This is the liquid cash you should have available beyond the franchise fee and buildout costs.
What Can You Earn?
Sunoco Retail LLC – Area Representative Program does not disclose earnings data in Item 19 of its Franchise Disclosure Document. Not all franchisors choose to publish financial performance representations, though this is a data point many prospective franchisees consider important.
How Do Banks View Sunoco Retail LLC – Area Representative Program?
SBA Loans Issued
139
Default Rate
0.0%
The SBA (Small Business Administration) tracks loan performance for franchise brands. Sunoco Retail LLC – Area Representative Program has 139 SBA-backed loans on record. The default rate is 0.0%, which is below the franchise industry average, indicating relatively lower lending risk. A lower default rate generally indicates that lenders view the franchise as a safer investment, though past performance does not guarantee future results.
Next Steps
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