Sunoco Retail LLC – Area Representative Program
Bottom line
- Total investment $20K – $39K including a $5K franchise fee.
- No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
- Rated MODERATE with a risk score of 64/100. SBA loan default rate of 0.0% across 139 loans (below the industry average).
- No Item 19 financial performance representation. Without franchisor-disclosed revenue data, you'll need to gather unit economics directly from existing franchisees.
Item 1 · who you're contracting with
The Franchisor
Yale framework · single-unit ROIC
Returns Analysis
Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.
The model · Yale framework
What would one Sunoco Retail LLC – Area Representative Program unit return on the cash you put in?
Unlevered ROIC · per unit
307%
Above typical band (30–60%)
Overview
About
Area Representatives serve as middlemen for the Sunoco/APLUS franchise network, recruiting and managing franchisees within assigned territories, earning a $5,000 initial franchise fee split and up to 50% of royalties (minimum $500/month per store) from downstream franchisees. Day-to-day work involves territory development, franchisee recruitment, compliance monitoring, and royalty collection with no guarantee of revenue growth beyond the monthly minimum.
Item 7 · what it costs
The Vitals
Item 19
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
Item 20 · unit dynamics
The Growth Chart
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 4 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.
Government records
SBA Loan Data
Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
This declining franchise system with undisclosed unit economics, going concern issues, active litigation, and unprotected territories presents high-risk indirect revenue dynamics unsuitable for most investors.
Score breakdown · what drove the 64 / 100 rating
- 01MINORDeclining unit count (-0.8% YoY) indicates system contraction and potential saturation or performance issues
- 02MEDNo average revenue or net income disclosure (missing Item 19) prevents ROI assessment and suggests weak unit economics
- 03HIGHGoing concern status is FALSE, indicating potential financial instability or uncertainty at franchisor level
- 04HIGHActive litigation involving breach of contract and personal injury liability creates legal and reputational risk
- 05MINORUnprotected territory creates cannibalization risk where ARs compete for same royalty revenue from overlapping stores
- 06MINORMinimum $500/month guarantee appears modest and insufficient to justify $20K-$38.5K investment without growth potential
- 07MINORIndirect revenue model (dependent on APLUS franchisee performance, not direct AR earnings) creates misaligned incentives
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
Item 11
Training & Operations
Item 20
Franchisee Contacts
Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.
Franchisee contacts
15 numbers
One-time purchase · CSV download · Validation questions included
FDD download
Sunoco Retail LLC – Area Representative Program · FDD (2025) PDF