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FranchiseVerdict

How Much Does a Soma Massage Therapy® Franchise Cost?

Data from the 2025 Franchise Disclosure Document

Investment Summary

Total Investment

$165K – $406K

Franchise Fee

$45K

Royalty

6.0%

Ad Fund

4.0%

Cost Breakdown

Initial Franchise Fee

The initial franchise fee for Soma Massage Therapy® is $45K. This one-time payment covers the right to operate under the brand, access to proprietary systems, and initial training programs.

Total Investment Range

Opening a Soma Massage Therapy® franchise requires a total investment of $165K – $406K. This range typically includes real estate or leasehold improvements, equipment and fixtures, initial inventory, signage, insurance, and working capital to sustain operations during the ramp-up period.

Working capital alone ranges from $30K to $50K.

Ongoing Costs

Beyond the initial investment, Soma Massage Therapy® franchisees pay ongoing fees. The royalty fee is 6.0% of gross sales (Percentage of Gross Sales). The advertising or brand fund contribution is 4.0% of gross sales. There is also a technology fee of $30.

Net Worth & Liquid Capital Requirements

Soma Massage Therapy® requires working capital of $30K – $50K to cover initial operating expenses. This is the liquid cash you should have available beyond the franchise fee and buildout costs.

What Can You Earn?

Soma Massage Therapy® does not disclose earnings data in Item 19 of its Franchise Disclosure Document. Not all franchisors choose to publish financial performance representations, though this is a data point many prospective franchisees consider important.

Next Steps

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