How Much Does a Softroc Franchise Cost?
Data from the 2023 Franchise Disclosure Document
Investment Summary
Total Investment
$94K – $179K
Franchise Fee
$60K
Royalty
Greater of (a) 7% of Collected Gross Revenue or (b) the Minimum Royalty Fee
Ad Fund
1.0%
Cost Breakdown
Initial Franchise Fee
The initial franchise fee for Softroc is $60K. This one-time payment covers the right to operate under the brand, access to proprietary systems, and initial training programs.
Total Investment Range
Opening a Softroc franchise requires a total investment of $94K – $179K. This range typically includes real estate or leasehold improvements, equipment and fixtures, initial inventory, signage, insurance, and working capital to sustain operations during the ramp-up period.
Working capital alone ranges from $11K to $22K.
Ongoing Costs
Beyond the initial investment, Softroc franchisees pay ongoing fees. The royalty structure is: Greater of (a) 7% of Collected Gross Revenue or (b) the Minimum Royalty Fee. The advertising or brand fund contribution is 1.0% of gross sales. There is also a technology fee of $450.
Net Worth & Liquid Capital Requirements
Softroc requires working capital of $11K – $22K to cover initial operating expenses. This is the liquid cash you should have available beyond the franchise fee and buildout costs.
What Can You Earn?
Softroc does not disclose earnings data in Item 19 of its Franchise Disclosure Document. Not all franchisors choose to publish financial performance representations, though this is a data point many prospective franchisees consider important.
Next Steps
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