How Much Does a Rosati's Pizza Franchise Cost?
Data from the 2025 Franchise Disclosure Document
Investment Summary
Total Investment
$147K – $1.2M
Franchise Fee
N/A
Royalty
5.0%
Ad Fund
greater of $350 per month or 1% of Gross Sales
Cost Breakdown
Initial Franchise Fee
Rosati's Pizza has not disclosed a standard initial franchise fee. This one-time payment covers the right to operate under the brand, access to proprietary systems, and initial training programs.
Total Investment Range
Opening a Rosati's Pizza franchise requires a total investment of $147K – $1.2M. This range typically includes real estate or leasehold improvements, equipment and fixtures, initial inventory, signage, insurance, and working capital to sustain operations during the ramp-up period.
Working capital alone ranges from $5K to $75K.
Ongoing Costs
Beyond the initial investment, Rosati's Pizza franchisees pay ongoing fees. The royalty fee is 5.0% of gross sales (Gross Sales). The ad fund contribution is: greater of $350 per month or 1% of Gross Sales. There is also a technology fee of $415.
Net Worth & Liquid Capital Requirements
Rosati's Pizza requires working capital of $5K – $75K to cover initial operating expenses. This is the liquid cash you should have available beyond the franchise fee and buildout costs.
What Can You Earn?
According to Rosati's Pizza's Item 19 financial performance representation:
Median gross sales: $752K
This figure comes from Item 19 of the FDD. Gross sales are not the same as take-home profit. After deducting royalties, ad fund fees, rent, labor, and COGS, net income is typically a fraction of gross revenue.
How Do Banks View Rosati's Pizza?
SBA Loans Issued
111
Default Rate
16.0%
The SBA (Small Business Administration) tracks loan performance for franchise brands. Rosati's Pizza has 111 SBA-backed loans on record. The default rate is 16.0%, which is near the franchise industry average. A lower default rate generally indicates that lenders view the franchise as a safer investment, though past performance does not guarantee future results.
Next Steps
Talk to current Rosati's Pizza franchise owners
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