How Much Does a Realty Executives Franchise Cost?
Data from the 2025 Franchise Disclosure Document
Investment Summary
Total Investment
$53K – $431K
Franchise Fee
$35K
Royalty
$350 per Salesperson (Flat Fee Model) or 6% of aggregate Monthly Sales Commissions (Flex Model)
Ad Fund
$325 multiplied by the greater of: (a) your Salesperson Count; or (b) your Salesperson Quota
Cost Breakdown
Initial Franchise Fee
The initial franchise fee for Realty Executives is $35K. This one-time payment covers the right to operate under the brand, access to proprietary systems, and initial training programs.
Total Investment Range
Opening a Realty Executives franchise requires a total investment of $53K – $431K. This range typically includes real estate or leasehold improvements, equipment and fixtures, initial inventory, signage, insurance, and working capital to sustain operations during the ramp-up period.
Working capital alone ranges from $10K to $60K.
Ongoing Costs
Beyond the initial investment, Realty Executives franchisees pay ongoing fees. The royalty structure is: $350 per Salesperson (Flat Fee Model) or 6% of aggregate Monthly Sales Commissions (Flex Model). The ad fund contribution is: $325 multiplied by the greater of: (a) your Salesperson Count; or (b) your Salesperson Quota. There is also a technology fee of $375.
Net Worth & Liquid Capital Requirements
Realty Executives requires working capital of $10K – $60K to cover initial operating expenses. This is the liquid cash you should have available beyond the franchise fee and buildout costs.
What Can You Earn?
Realty Executives does not disclose earnings data in Item 19 of its Franchise Disclosure Document. Not all franchisors choose to publish financial performance representations, though this is a data point many prospective franchisees consider important.
How Do Banks View Realty Executives?
SBA Loans Issued
5
Default Rate
0.0%
The SBA (Small Business Administration) tracks loan performance for franchise brands. Realty Executives has 5 SBA-backed loans on record. The default rate is 0.0%, which is below the franchise industry average, indicating relatively lower lending risk. A lower default rate generally indicates that lenders view the franchise as a safer investment, though past performance does not guarantee future results.
Next Steps
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