How Much Does a Primos Mexican Food & Cantina Franchise Cost?

Initial Franchise Fee

The initial franchise fee for Primos Mexican Food & Cantina is $40K. This one-time payment covers the right to operate under the brand, access to proprietary systems, and initial training programs.

Total Investment Range

Opening a Primos Mexican Food & Cantina franchise requires a total investment of $100K – $595K. This range typically includes real estate or leasehold improvements, equipment and fixtures, initial inventory, signage, insurance, and working capital to sustain operations during the ramp-up period.

Working capital alone ranges from $10K to $50K.

Ongoing Costs

Beyond the initial investment, Primos Mexican Food & Cantina franchisees pay ongoing fees. The royalty fee is 5.0% of gross sales (Gross Revenues). The advertising or brand fund contribution is 1.5% of gross sales. There is also a technology fee of $250.

Net Worth & Liquid Capital Requirements

Primos Mexican Food & Cantina requires working capital of $10K – $50K to cover initial operating expenses. This is the liquid cash you should have available beyond the franchise fee and buildout costs.